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Home/Alternatives/Clay

Best Clay Alternatives

Clay: Automates data enrichment and personalized outreach for efficient lead generation. Below are the tools in our catalog that cover the same features, grouped by the job they replace, with pricing side by side.

7 alternatives2 with a free planClay details →

Lead enrichment & data cleaning

Replaces Clay for: Advanced Data Enrichment · Data Cleaning & Formatting

Extruct AI icon

Extruct AI

Business & Marketing, Lead Generation, Sales & CRM

AI-powered B2B company intelligence platform for sales, research, and growth teams to discover prospects, enrich records, and monitor company changes via API or web app.

Freemium
59K visits/mo+5.9%
Tables icon

Tables

Business & Marketing, Lead Generation, HR & Recruiting, Sales & CRM

AI-powered platform for finding and enriching B2B leads with verified contact data

Freemium
15K visits/mo+511.6%
Persana AI icon

Persana AI

Business & Marketing, Sales & CRM, Personal Assistants

Automate data entry, research, target prospects, and create customer profiles for personalized outreach.

Paid
10K visits/mo-31.6%

Personalized outreach automation

Replaces Clay for: Personalized Copywriting · Automated Outreach

AiSDR icon

AiSDR

Business & Marketing, Lead Generation, Marketing, Sales & CRM

AI-powered B2B sales outreach platform that automates prospecting, personalized sequences, and CRM sync for revenue teams.

Free Trial
84K visits/mo+25.6%
Trigify icon

Trigify

Business & Marketing, Lead Generation, Marketing

Automate lead engagement with AI-driven sales triggers.

Free Trial
35K visits/mo+5.3%
Floworks icon

Floworks

Automation & Agents, AI Agents, Workflow Automation, Sales & CRM

AI-powered sales automation platform that uses virtual agents to handle lead research, email campaigns, follow-ups, and scheduling.

Paid
23K visits/mo+46.5%
Amplifa icon

Amplifa

Business & Marketing, Marketing, Email Marketing, Lead Generation, Sales & CRM

AI-powered platform that automates B2B lead generation and sales outreach with personalized sequences and follow-ups.

Paid
12K visits/mo-15.7%

Clay vs. alternatives at a glance

ToolPricingMonthly visitsCompare
ClayFreemium, from Free1.3M
Extruct AIFreemium, from $49/m59KCompare
TablesFreemium, from Free15KCompare
Persana AIPaid, from $85/m10KCompare
AiSDRFree Trial, from $184KCompare
TrigifyFree Trial, from $0.0135KCompare
FloworksPaid, from Free23KCompare
AmplifaPaid, from €1999/m12KCompare

Questions

What is the best alternative to Clay?
Extruct AI is the top pick in our catalog, followed by Tables and Persana AI. Picks are based on the features each listing describes.
Is there a free alternative to Clay?
None is completely free, but Extruct AI and Tables have a free plan.
Which Clay alternative is the most popular?
AiSDR, with about 84K visits a month — the highest measured traffic among the tools on this page.
How are these alternatives chosen?
We compare what each tool in our catalog says it does against Clay's own feature list — category is ignored, so a tool filed elsewhere can still qualify. Matches are grouped by the job they replace. Nobody pays to appear here.
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