Brevo vs SendPulse
Compared on pricing, traffic, features and who each one fits. Built from both listings and kept in step when either changes.
Brevo
Business & Marketing › Email MarketingAll-in-one marketing platform for email, SMS, WhatsApp and CRM automation
View Brevo details
SendPulse
Business & Marketing › Email MarketingAutomate personalized messages, create stunning emails, and segment contacts for highly targeted campaigns.
View SendPulse detailsThe short answer
Pick Brevo if you wanta platform that handles transactional messaging and loyalty programs alongside multichannel campaigns.
Pick SendPulse if you wantbuilt-in analytics and reporting with a free plan that includes basic marketing tools.
Written from the two listings on this page and reviewed by an editor.
At a glance
| Row | Brevo | SendPulse |
|---|---|---|
| Pricing | Freemium, from $19/mo | Freemium, from $40/m |
| Free plan | Yes | Yes |
| Monthly visits | 6.2M | 1.7M |
| Popularity score | 61 / 100 | 54 / 100 |
| Filed under | Email MarketingMarketingSales & CRMSocial Media | Email MarketingMarketing |
Features side by side
Only Brevo
- Advanced segmentation with web tracking
- Transactional messaging via SMTP and API
- Loyalty program integration
- Over 150 third-party integrations
- Ready-made email and SMS templates
- AI content generator for email copy
Both
- Drag-and-drop email editor
- No-code marketing automation
Only SendPulse
- Advanced analytics and reporting
- Automate personalized messages
- Segment contacts for highly targeted campaigns
- Automated emails and SMS notifications
“Only” means only one listing mentions it, not that the other tool can’t do it.
Pros and cons
BrevoPros
- Supports multiple channels including email, SMS, WhatsApp, push notifications, live chat, and phone
- Includes transactional messaging via SMTP relay and API
- Provides over 150 integrations with popular digital tools
- Offers AI-powered features for campaign optimization and automation
- Includes a built-in loyalty program for customer retention
- No free tier beyond a limited free plan
- SMS credits sold separately from email plans
- Enterprise features require tailored onboarding and may not be immediately accessible
SendPulsePros
- All-in-one marketing automation platform covering email, SMS, chatbots, web push, landing pages, CRM, and online courses
- AI-powered automation for personalized messaging across multiple channels
- Free plan available with 15,000 emails/month, 3 chatbots, CRM, and website builder
- Integrated tools eliminate the need for third-party integrations
- Supports sales pipeline automation, lead segmentation, and customer retention strategies
- Free plan has limited features and usage caps
- May require time to learn due to the breadth of available tools
- Some advanced features are only available in paid plans
Questions people ask
- What is the difference between Brevo and SendPulse?
- Pick Brevo if you want a platform that handles transactional messaging and loyalty programs alongside multichannel campaigns. Pick SendPulse if you want built-in analytics and reporting with a free plan that includes basic marketing tools.
- Is Brevo or SendPulse more popular?
- Brevo: about 6.2M visits a month, against 1.7M for SendPulse, measured with the same traffic source we use for every listing.
- Can I use Brevo or SendPulse for free?
- Brevo has a free plan; SendPulse has a free plan. Pricing: Brevo — Freemium, from $19/mo; SendPulse — Freemium, from $40/m.
- How much do Brevo and SendPulse cost?
- Brevo starts from $19/mo and SendPulse from $40/m, as listed on each tool's own pricing page.