Constant Contact vs Mailchimp
Compared on pricing, traffic, features and who each one fits. Built from both listings and kept in step when either changes.
Constant Contact
Business & Marketing › Email MarketingEmail and digital marketing platform with templates and automation
View Constant Contact details
Mailchimp
Business & Marketing › Email MarketingCreate targeted campaigns, automate email campaigns, and analyze performance for maximum ROI.
View Mailchimp detailsThe short answer
Pick Constant Contact if you wanta single platform for email sms social and event marketing with templates and automation.
Pick Mailchimp if you wantstrong campaign targeting automation and detailed performance analysis tools.
Written from the two listings on this page and reviewed by an editor.
At a glance
| Row | Constant Contact | Mailchimp |
|---|---|---|
| Pricing | Subscription, from $12/mo | Freemium, from $299/m |
| Free plan | No | Yes |
| Monthly visits | 13M | 13M |
| Popularity score | 69 / 100 | 63 / 100 |
| Filed under | Email Marketing | Email MarketingAnalytics & Data |
Features side by side
Only Constant Contact
- Social media marketing
- Event marketing
- AI-assisted message crafting
- List-building tools
- Automation for timely emails
Both
- Email marketing with templates
- SMS marketing
- Integrations with other apps
Only Mailchimp
- Analyze campaign performance
- Drag-and-drop editor with no coding required
- Powerful segmentation and automation features
“Only” means only one listing mentions it, not that the other tool can’t do it.
Pros and cons
Constant ContactPros
- Offers email, SMS, social media, and event marketing in one platform
- Provides hundreds of customizable email templates
- Includes AI assistance for message crafting
- Supports automation for timely communications
- Offers reporting tools to track campaign performance
- No free tier beyond a 30-day trial
- Limited to specific industries for some compliance features
- Requires a trial or demo request for team features
MailchimpPros
- Intuitive drag-and-drop editor for creating emails without coding experience
- AI-powered tools for segmentation, automation, and content creation
- Comprehensive analytics and reporting for campaign performance tracking
- Wide range of integrations with over 300 platforms and tools
- Scalable solutions tailored for ecommerce, small businesses, non-profits, and professional services
- Pricing tiers can become costly for larger contact lists or advanced features
- Some advanced features require a learning curve despite the intuitive interface
Questions people ask
- What is the difference between Constant Contact and Mailchimp?
- Pick Constant Contact if you want a single platform for email sms social and event marketing with templates and automation. Pick Mailchimp if you want strong campaign targeting automation and detailed performance analysis tools.
- Is Constant Contact or Mailchimp more popular?
- Mailchimp: about 13M visits a month, against 13M for Constant Contact, measured with the same traffic source we use for every listing.
- Can I use Constant Contact or Mailchimp for free?
- Constant Contact has no free plan listed; Mailchimp has a free plan. Pricing: Constant Contact — Subscription, from $12/mo; Mailchimp — Freemium, from $299/m.
- How much do Constant Contact and Mailchimp cost?
- Constant Contact starts from $12/mo and Mailchimp from $299/m, as listed on each tool's own pricing page.