NewList your AI tool for $19 $49. Paste a URL and AI drafts the listing.Submit a tool →Already listed? Claim it free.Claim your tool →

Mailchimp

Create targeted campaigns, automate email campaigns, and analyze performance for maximum ROI.

$299/mStarting price
13MMonthly visits
69Popularity
Mailchimp featured image

About Mailchimp

Mailchimp is the leading email marketing platform for businesses. With Mailchimp, you can create stunning emails, build customized contact lists, track your campaigns, and analyze performance to maximize your ROI. Our intuitive drag-and-drop editor allows you to create beautiful emails with no coding experience required. Our powerful segmentation and automation features make it easy to target the right customers and send them the right message at the right time. Our detailed insights provide valuable feedback on how your campaigns are performing, enabling you to make adjustments and optimize your email strategy. Mailchimp is the ideal platform for any business looking to increase its reach and grow its customer base.

Mailchimp

Ponce City Market, United States · Founded 2001

Founders
Ben Chestnut, Dan Kurzius
Founded
2001
Headquarters
Ponce City Market, United States

Key features

  • Create targeted campaigns
  • Automate email campaigns
  • Analyze campaign performance
  • Drag-and-drop editor with no coding required
  • Powerful segmentation and automation features
  • Detailed insights on campaign performance

Use cases

  • Create targeted campaigns to reach specific customer segments
  • Automate email campaigns for maximum efficiency
  • Analyze campaign performance to maximize ROI

Pros

  • Intuitive drag-and-drop editor for creating emails without coding experience
  • AI-powered tools for segmentation, automation, and content creation
  • Comprehensive analytics and reporting for campaign performance tracking
  • Wide range of integrations with over 300 platforms and tools
  • Scalable solutions tailored for ecommerce, small businesses, non-profits, and professional services

Cons

  • Pricing tiers can become costly for larger contact lists or advanced features
  • Some advanced features require a learning curve despite the intuitive interface

Frequently asked questions about Mailchimp

What is Mailchimp used for?

Mailchimp is an email and SMS marketing platform designed to help businesses create, send, and track marketing campaigns. It supports audience segmentation, automation, content creation, and performance analytics to drive engagement and revenue.

Who should use Mailchimp?

Mailchimp is suitable for ecommerce businesses, small businesses, non-profits, professional services, and content creators looking to grow their audience and optimize marketing efforts through email and SMS campaigns.

Does Mailchimp offer automation features?

Yes, Mailchimp provides always-on automation tools that use customer data to trigger targeted emails and SMS messages, helping businesses save time and improve campaign effectiveness.

Can Mailchimp integrate with other tools?

Mailchimp offers over 300 integrations, including popular platforms like Shopify, WooCommerce, Canva, Zapier, and Salesforce, allowing users to connect their marketing efforts with existing workflows.

How do I get started with Mailchimp?

To get started, users can sign up on the Mailchimp website, choose a plan, and begin creating campaigns using the drag-and-drop editor, templates, and AI-powered tools available in the platform.

Does Mailchimp provide analytics and reporting?

Yes, Mailchimp includes detailed insights and reporting features that allow users to track campaign performance, measure ROI, and adjust strategies based on real-time data.

Mailchimp traffic & engagement

mailchimp.com · third-party estimates from Similarweb

Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 202613M+3.6% MoM12-month high 13M (Jul 2026)
Rank among AI websites#70▼ 1 vs last monthof 8,652 tools on aitoolnavio™
Rank in Business & Marketing#7of 1,423 tools in this category
Top marketUnited States48.3%Top 5 countries bring 68% of visits
Average visit9m 36sLonger than 97% of AI sites
Pages per visit8.93More than 97% of AI sites
Bounce rate26%Lower than 97% of AI sites
Similarweb global rank#2,716#1,305 in United States

Traffic trend

Last 4 months · grows by one month every month

  • Jun 202613M
  • Jul 202613M+0.7%
  • Aug 202613M−4.3%
  • Sep 202613M+3.6%

Top countries

Share of visits · estimated visits

  • United States6.3M48.3%
  • United Kingdom1M7.8%
  • Canada669K5.1%
  • Australia511K3.9%
  • Italy354K2.7%

Other countries: 32.2%

Visits sent by AI assistants

How people reach this site from other AI tools

68K a month · 0.5% of all visits

  • ChatGPT79.6%
  • Gemini5.9%
  • Claude3.9%

Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.

Reviews