Klaviyo

Klaviyo is an AI-driven marketing automation platform that combines a B2C CRM with tools for email, SMS, WhatsApp, RCS, mobile app, and social marketing. It enables businesses to create personalized, omnichannel campaigns, automate customer interactions, and analyze performance to drive engagement and conversions.

Klaviyo is designed for consumer brands and businesses seeking to build lasting customer relationships through personalized marketing and service. It suits e-commerce stores, product managers, marketing teams, and customer service departments looking to scale engagement across multiple channels.

Klaviyo leverages AI agents like Composer and Customer Agent to automate campaign creation, optimize flows, and resolve customer queries. These agents are pre-trained on brand data and can generate personalized content, analyze opportunities, and deliver 24/7 support autonomously.

Klaviyo integrates with over 350 apps and tools, including advertising, shipping, point of sale, loyalty, and subscription platforms. It connects with popular e-commerce systems, CRMs, and data platforms to centralize customer information and streamline workflows.

Yes, Klaviyo’s Customer Agent resolves a significant portion of customer queries autonomously while maintaining brand consistency. It can be customized with skills and pre-trained on brand data to handle support and selling tasks across channels.

Users can sign up for Klaviyo through the website and access onboarding resources, guides, and support to set up campaigns, integrate data, and begin automating marketing and service workflows. The platform offers a success center with tutorials and community resources for ongoing learning.