Create targeted campaigns, automate email campaigns, and analyze performance for maximum ROI.
13M visits/mo+3.6%#7 Business & Marketing
Klaviyo
AI-powered platform to automate email and SMS marketing campaigns with tailored messaging for higher conversions.
$20Starting price
6.3MMonthly visits
59Popularity
About Klaviyo
Klaviyo is an AI-driven marketing automation platform designed to help businesses streamline and optimize their email and SMS marketing efforts. The tool enables users to create highly personalized messages that resonate with their audience, improving communication efficiency and driving conversions. Klaviyo offers sophisticated targeting and segmentation tools, allowing marketers to tailor campaigns based on customer behavior, preferences, and demographics. Its integration capabilities with various platforms make it a versatile choice for e-commerce store marketers, product managers, and marketing teams. The platform also provides easy-to-use tools and resources, including customizable email templates and analytics tracking, to simplify campaign management and performance measurement. While Klaviyo is positioned as a premium solution, its automation and personalization features are tailored to enhance engagement and maximize return on investment for businesses of all sizes.
Klaviyo
Massachusetts, United States · Founded 2012
- Founded
- 2012
- Headquarters
- Massachusetts, United States
Key features
- Automated email and SMS marketing campaigns
- Sophisticated audience targeting and segmentation
- Customizable email templates
- Analytics and data tracking for performance measurement
- Integration with multiple platforms
- Personalized messaging for higher conversions
- Easy-to-use tools and resources
- Behavioral and demographic-based campaign optimization
Use cases
- Automating email marketing workflows for e-commerce stores
- Segmenting customer lists for targeted SMS campaigns
- Tracking and analyzing campaign performance to refine strategies
Pros
- AI-driven marketing automation with tools like Composer and Customer Agent for campaign creation and customer service
- Omnichannel capabilities across email, SMS, WhatsApp, RCS, mobile app, and social marketing
- Built-in B2C CRM designed to foster lasting customer relationships and personalization
- Integration with over 350 apps to connect entire tech stacks seamlessly
- Real-time personalization and analytics across all customer touchpoints
Cons
- Positioned as a premium solution, which may be cost-prohibitive for smaller businesses
- Complexity of features may require time to master, especially for users new to marketing automation
- Dependence on data integration for optimal performance, which can be challenging for businesses with fragmented systems
Klaviyo videos
Frequently asked questions about Klaviyo
What is Klaviyo and what does it do?
Klaviyo is an AI-driven marketing automation platform that combines a B2C CRM with tools for email, SMS, WhatsApp, RCS, mobile app, and social marketing. It enables businesses to create personalized, omnichannel campaigns, automate customer interactions, and analyze performance to drive engagement and conversions.
Who is Klaviyo designed for?
Klaviyo is designed for consumer brands and businesses seeking to build lasting customer relationships through personalized marketing and service. It suits e-commerce stores, product managers, marketing teams, and customer service departments looking to scale engagement across multiple channels.
How does Klaviyo use AI in its platform?
Klaviyo leverages AI agents like Composer and Customer Agent to automate campaign creation, optimize flows, and resolve customer queries. These agents are pre-trained on brand data and can generate personalized content, analyze opportunities, and deliver 24/7 support autonomously.
What integrations does Klaviyo support?
Klaviyo integrates with over 350 apps and tools, including advertising, shipping, point of sale, loyalty, and subscription platforms. It connects with popular e-commerce systems, CRMs, and data platforms to centralize customer information and streamline workflows.
Can Klaviyo help with customer service automation?
Yes, Klaviyo’s Customer Agent resolves a significant portion of customer queries autonomously while maintaining brand consistency. It can be customized with skills and pre-trained on brand data to handle support and selling tasks across channels.
How do I get started with Klaviyo?
Users can sign up for Klaviyo through the website and access onboarding resources, guides, and support to set up campaigns, integrate data, and begin automating marketing and service workflows. The platform offers a success center with tutorials and community resources for ongoing learning.
Klaviyo traffic & engagement
klaviyo.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 20266.3M-2.4% MoM12-month high 7M (Jul 2026)
Rank among AI websites#126no changeof 8,652 tools on aitoolnavio™
Top marketUnited States37.3%Top 5 countries bring 63% of visits
Average visit10m 9sLonger than 98% of AI sites
Pages per visit12.85More than 99% of AI sites
Bounce rate29%Lower than 95% of AI sites
Similarweb global rank#5,330#3,164 in United States
Traffic trend
Last 4 months · grows by one month every month
- Jun 20266.6M
- Jul 20267M+6.8%
- Aug 20266.4M−8.2%
- Sep 20266.3M−2.4%
Top countries
Share of visits · estimated visits
Other countries: 37.3%
Visits sent by AI assistants
How people reach this site from other AI tools
66K a month · 1.1% of all visits
Compared with similar tools
Business & Marketing · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
