Klaviyo vs Omnisend
Compared on pricing, traffic, features and who each one fits. Built from both listings and kept in step when either changes.
Klaviyo
Business & Marketing › Email MarketingAI-powered platform to automate email and SMS marketing campaigns with tailored messaging for higher conversions.
View Klaviyo details
Omnisend
Business & Marketing › Email MarketingAll-in-one marketing automation platform for creating automated, personalized email, SMS, and pop-up campaigns with real-time tracking and e-commerce integrations.
View Omnisend detailsThe short answer
Pick Klaviyo if you wanta platform that focuses on personalizing messages and optimizing campaigns using detailed customer data.
Pick Omnisend if you wanta simpler tool with pre-built workflows and strong e-commerce integrations.
Written from the two listings on this page and reviewed by an editor.
At a glance
| Row | Klaviyo | Omnisend |
|---|---|---|
| Pricing | Freemium, from $20 | Subscription, from $5/m |
| Free plan | Yes | No |
| Monthly visits | 6.3M | — |
| Popularity score | 59 / 100 | 5 / 100 |
| Filed under | Email MarketingMarketing | Email MarketingAnalytics & DataE-commerceMarketing |
Features side by side
Only Klaviyo
- Customizable email templates
- Behavioral and demographic-based campaign optimization
- Easy-to-use tools and resources
Both
- Automated email and SMS marketing campaigns
- Sophisticated audience targeting and segmentation
- Analytics and data tracking for performance measurement
- Integration with multiple platforms
- Personalized messaging for higher conversions
Only Omnisend
- Website pop-ups and forms
- Customizable templates and drag-and-drop editor
- Customer support and onboarding resources
- Real-time customer data sync with e-commerce platforms
- Multi-channel messaging (email, SMS, push notifications)
“Only” means only one listing mentions it, not that the other tool can’t do it.
Pros and cons
KlaviyoPros
- AI-driven marketing automation with tools like Composer and Customer Agent for campaign creation and customer service
- Omnichannel capabilities across email, SMS, WhatsApp, RCS, mobile app, and social marketing
- Built-in B2C CRM designed to foster lasting customer relationships and personalization
- Integration with over 350 apps to connect entire tech stacks seamlessly
- Real-time personalization and analytics across all customer touchpoints
- Positioned as a premium solution, which may be cost-prohibitive for smaller businesses
- Complexity of features may require time to master, especially for users new to marketing automation
- Dependence on data integration for optimal performance, which can be challenging for businesses with fragmented systems
OmnisendPros
- Supports multi-channel marketing automation including email, SMS, and web push notifications
- Provides advanced segmentation and personalization based on customer behavior and purchase history
- Offers pre-built automated workflows for common e-commerce scenarios like welcome series and cart recovery
- Integrates with major e-commerce platforms such as Shopify, WooCommerce, and BigCommerce
- Includes real-time analytics and reporting to track campaign performance and optimize strategies
- May have a learning curve for users unfamiliar with marketing automation platforms
- Limited customization options for non-technical users in advanced workflow creation
Questions people ask
- What is the difference between Klaviyo and Omnisend?
- Pick Klaviyo if you want a platform that focuses on personalizing messages and optimizing campaigns using detailed customer data. Pick Omnisend if you want a simpler tool with pre-built workflows and strong e-commerce integrations.
- Can I use Klaviyo or Omnisend for free?
- Klaviyo has a free plan; Omnisend has no free plan listed. Pricing: Klaviyo — Freemium, from $20; Omnisend — Subscription, from $5/m.
- How much do Klaviyo and Omnisend cost?
- Klaviyo starts from $20 and Omnisend from $5/m, as listed on each tool's own pricing page.