AI ad creative and launch platform that generates UGC-style video and image ads, clones competitor concepts, and automates Meta campaign setup with performance tracking.
numu
9KMonthly visits
16Popularity
About numu
numu is an end-to-end user-acquisition platform designed to automate and optimize mobile game marketing campaigns. It enables studios to plan, launch, and manage UA efforts through a single interface that integrates an AI-powered creative engine, real-time optimization tools, and a financing module. The platform allows users to query the system in natural language to retrieve competitor ads, generate new campaign drafts, or request creative concepts, streamlining the entire UA workflow. Data from MMPs, ad accounts, and store consoles is connected to provide real-time insights and drive automated actions such as creative replacement when performance declines. The creative engine generates on-brand ad variants from a brief, refining concepts based on predicted performance and historical winners before pushing them live. The UA optimization engine continuously monitors campaigns, replacing fatigued creatives to maintain efficiency. Additionally, numu offers non-dilutive, cohort-based financing that advances campaign spend, repaid from future revenue, allowing studios to scale UA without waiting for payback. The platform targets indie and mid-core game studios and operates in private beta, with financing eligibility assessed from cohort performance metrics like LTV, ROAS, and payback.
Key features
- Natural-language query for competitor intel, creative generation and campaign drafting
- AI creative engine that extracts visual anchors and generates branded ad variants
- Autonomous creative benchmarking against live competitor ads
- Real-time performance monitoring with automated creative replacement
- UA financing advanced and repaid from app-store revenue
- Cohort-based underwriting using LTV, ROAS and payback metrics
- Multi-model image generation with on-brand copy and typography
- Store-console and MMP integration for live data feeds
Use cases
- Generating and refining mobile game ad creatives from a one-line hook
- Launching and optimizing UA campaigns with automated creative rotation
- Securing non-dilutive UA financing repaid from future revenue
Pros
- Natural-language interface for research, creative generation and campaign drafting
- Autonomous creative engine that produces on-brand ad variants with characters, copy and store badges
- Continuous optimization that replaces fatigued creatives and adjusts targeting automatically
- UA financing repaid from app-store revenue with cohort-based underwriting
- Centralized workspace for spend, installs, CPI, ROAS and trend analysis
Cons
- Private beta with limited studio access
- Requires linking MMP, ad accounts and store consoles
- Financing subject to eligibility and data assessment
Frequently asked questions about numu
What does numu do?
numu is a unified platform for planning, launching, optimizing, and financing user-acquisition campaigns for mobile games. It combines an AI creative engine, an optimization engine, and a financing module to automate and fund UA efforts.
Who is numu designed for?
The platform targets indie and mid-core mobile game studios, offering tools tailored to their UA needs and constraints.
How does the creative engine work?
Users provide a brief with brand references and a one-line hook. The AI director extracts visual anchors, generates multiple ad variants, refines them based on performance, and replaces fatigued creatives automatically.
Can numu help with competitor research?
Yes, the platform retrieves live competitor ads in specified genres and geographies, ranked by how long they remained active, to inform campaign strategies.
What is the financing module?
The financing module advances UA spend to studios, repaid from future revenue. Funding eligibility is assessed continuously based on cohort performance metrics like LTV, ROAS, and payback.
What integrations does numu support?
numu connects with MMPs, ad accounts, and store consoles to power real-time insights and automated actions, enabling data-driven UA decisions.
numu Website Engagement
Last Update: 9 days ago
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Thailand
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Monthly Traffic
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Traffic Share By Country
- United States100%
