Act-On

$900/mStarting price

20KMonthly visits

22Popularity

About Act-On

Act-On is an all-in-one marketing automation platform that helps businesses maximize the value of their marketing efforts. The software provides a comprehensive suite of tools for managing campaigns, creating content, and tracking results, so businesses have all the information they need to make informed decisions. With Act-On, marketers can design and launch campaigns quickly and easily, track their progress in real time, and measure their success with detailed analytics. From segmenting audiences to optimizing campaigns and driving conversions, Act-On simplifies the marketing process and helps businesses reach their goals faster. It’s a powerful and reliable tool that offers an intuitive user experience and can be tailored to meet the needs of any size business. With its comprehensive suite of features and intuitive user interface, Act-On is the perfect solution for businesses that want to maximize the value of their marketing efforts.

Act-On

Beaverton, United States · Founded 2008

Founded: 2008
Headquarters: Beaverton, United States

Key features

Create automated campaigns
Track real-time results
Measure success with detailed analytics
Segment audiences
Optimize campaigns
Drive conversions

Use cases

Creating and managing marketing campaigns for businesses of all sizes
Tracking and analyzing the performance of marketing efforts in real time
Measuring the success of marketing campaigns and optimizing for better results

Pros

Lifecycle-focused marketing automation beyond lead generation, supporting the entire customer journey from awareness to advocacy
Highly scalable personalization using product usage, account data, and support tickets for tailored engagement
Open ecosystem architecture that integrates seamlessly with existing CRM, ERP, and financial services platforms
AI-powered analytics and insights designed to enhance human decision-making without replacing marketers
Strong customer support and educational resources highlighted by user testimonials

Cons

May require integration setup for businesses with complex existing tech stacks
Advanced features could involve a learning curve for teams accustomed to simpler tools

Frequently asked questions about Act-On

What is Act-On’s marketing automation platform?

Act-On is a lifecycle marketing automation platform that accelerates revenue growth by empowering businesses to engage prospects and customers across email, web, SMS, social media, and other channels through highly personalized 1:1 journeys driven by intelligent automation.

How is Act-On different from traditional marketing automation platforms?

Act-On combines marketing automation with customer engagement platform capabilities, focusing on the entire customer lifecycle rather than just lead generation. It offers scalable personalization, open ecosystem integration, and AI-driven insights to enhance human decision-making.

Who should use Act-On?

Act-On is designed for businesses that prioritize building long-term customer relationships at scale, particularly those in industries like financial services, healthcare, manufacturing, and agencies seeking a flexible, open-architecture marketing automation solution.

Does Act-On integrate with other tools?

Yes, Act-On features an open ecosystem architecture that connects with existing systems such as CRM, ERP, and financial services platforms, allowing seamless data activation across the marketing stack.

What kind of support does Act-On offer?

Act-On provides support packages, professional services, and educational resources, including training and knowledge events, to help users succeed with the platform.

Can Act-On help with multi-channel marketing?

Yes, Act-On enables engagement across multiple channels, including email, SMS, social media, web, and events, allowing marketers to reach customers where they are most active.