YouTube and Instagram growth toolkit with AI-powered optimization and analytics
Ray
Create campaigns, monitor performance, and optimize with drag-and-drop builders using real-time analytics.

About Ray
Ray is a powerful online platform that enables businesses to create, manage, and track the success of their digital marketing campaigns. With Ray, users can quickly and easily develop campaigns from their existing websites, and then monitor performance with real-time analytics. Ray offers a full suite of tools to help businesses optimize their campaigns, from simple drag-and-drop campaign builders to advanced segmentation and automation options. With its intuitive user interface and detailed reporting, Ray makes it easy to stay on top of your campaigns and maximize their success. Ray also offers an extensive library of resources to help users learn more about the platform and get the most out of their campaigns. Everything from educational articles to webinars and tutorials is available, making it easy to find the right solutions for your campaign. With Ray, businesses can take their digital marketing efforts to the next level and enjoy a comprehensive solution to their digital marketing needs.
Key features
- Create campaigns from existing websites
- Monitor performance with real-time analytics
- Optimize campaigns with drag-and-drop builders
- Advanced segmentation and automation options
- Intuitive user interface
- Detailed reporting
Use cases
- Creating digital marketing campaigns for businesses
- Monitoring and optimizing campaign performance in real-time
- Automating tasks and workflows within digital marketing campaigns
Pros
- Supports any AI, ML, or GenAI workload with Python-native scalability
- Enables distributed training and serving of models across heterogeneous GPUs and CPUs
- Offers fine-grained resource scaling and independent model deployment
- Provides end-to-end AI workflows including data processing, training, and inference
- Backed by a large open-source community with extensive ecosystem tools
Cons
- Primarily designed for technical users, requiring Python proficiency
- Complexity may pose a learning curve for teams new to distributed computing
- Enterprise features and managed services require additional costs via Anyscale
Ray videos
Frequently asked questions about Ray
What is Ray and what does it do?
Ray is an open-source AI compute engine designed to orchestrate and scale distributed workloads for AI, machine learning, and generative AI applications. It supports any workload, data type, or model architecture while optimizing infrastructure utilization and performance.
Who should use Ray?
Ray is suited for AI/ML teams, researchers, and enterprises that need to scale Python-based workloads, including model training, inference, reinforcement learning, and batch processing, across heterogeneous hardware.
How does Ray handle scaling and infrastructure?
Ray provides fine-grained, independent scaling of CPUs and GPUs, allowing workloads to scale from a laptop to thousands of accelerators. It supports heterogeneous hardware and maximizes resource utilization for cost efficiency.
What programming languages or frameworks does Ray support?
Ray is Python-native and compatible with popular AI/ML frameworks like PyTorch, TensorFlow, and XGBoost. It can distribute any Python code for tasks such as simulation, backtesting, and data processing.
Does Ray offer managed services or support?
Yes, Anyscale provides a fully managed platform for Ray, offering enterprise governance, advanced tooling, and expert support. Users can also access open-source Ray or join the community Slack for assistance.
How can I get started with Ray?
Users can try Ray with a credit on Anyscale, explore open-source documentation, or join the Ray Slack community. The platform offers tutorials, webinars, and resources to help onboard new users.
Ray traffic & engagement
ray.io · third-party estimates from Similarweb
Traffic trend
Last 4 months · grows by one month every month
- Jun 2026158K
- Jul 2026145K−8.2%
- Aug 2026103K−28.9%
- Sep 2026102K−1.6%
Top countries
Share of visits · estimated visits
Other countries: 39.8%
Visits sent by AI assistants
How people reach this site from other AI tools
374 a month · 0.4% of all visits
Compared with similar tools
Business & Marketing · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.