Create tailored campaigns, track performance, and make informed decisions with AI-driven analytics.
Smart Targeting
$25Starting price
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About Smart Targeting
Smart Targeting is an AI-powered solution designed specifically for real estate professionals aiming to enhance their farming strategies. At its core, Smart Targeting leverages predictive algorithms and automated marketing techniques to identify potential sellers in a designated farm area before they even think about listing their property. It’s a game-changer for real estate agents looking to maximize efficiency and dominate their local markets. The tool uses advanced data analysis to forecast which homeowners are most likely to sell within the next 12 months, allowing agents to focus efforts on the top 20% of likely sellers, reducing time and financial waste. Smart Targeting also integrates seamlessly with MLS boards and provides tools for effective lead capture and routing. Additionally, it automates much of the user’s workflow by deploying a variety of marketing tools including CMAs, Facebook ads, and direct mail, ensuring consistent and personalized marketing outreach. The tool is subscription-based, with custom pricing based on specific needs and farm area size.
Key features
- Predictive Analytics
- Custom Farm Area Definition
- Multi-Channel Marketing Campaigns
- Automated Follow-Ups
- Comprehensive Lead Management
- MLS Integration
Use cases
- Real Estate Agents: Enhancing their market presence and increasing listings.
- Real Estate Agencies: Implementing as a standard tool for agents to improve overall productivity.
- Marketing Teams within Real Estate: Leveraging to create targeted marketing campaigns.
Pros
- Uses predictive algorithms to identify the top 20% of homeowners most likely to sell within 12 months
- Automates multi-channel marketing campaigns including CMAs, Facebook ads, and direct mail
- Integrates with MLS boards and provides tools for lead capture and routing
- Analyzes 2,000+ attributes and historical listing data to refine predictions
- Enables consistent follow-up through automated workflows and alerts
Cons
- Requires defining a specific farm area, which may limit flexibility for agents without a defined territory
- Relies on predictive analytics, which may not account for all unpredictable market shifts
- Subscription-based model may represent a recurring cost for smaller agencies
Frequently asked questions about Smart Targeting
What does Smart Targeting do for real estate agents?
Smart Targeting uses predictive algorithms and data analytics to identify the top 20% of homeowners in a defined farm area most likely to sell within the next 12 months. It automates multi-channel marketing campaigns, including CMAs, Facebook ads, and direct mail, to consistently engage potential sellers before competitors.
Who is Smart Targeting designed for?
The tool is designed specifically for real estate professionals, particularly agents and brokers, who want to optimize their farming strategies and increase their listing pipeline by focusing on high-probability seller leads.
How does Smart Targeting integrate with existing tools?
Smart Targeting integrates with MLS boards and provides tools for lead capture and routing. It also supports email marketing, SMS, and dynamic workflows to streamline the agent’s marketing and follow-up processes.
What kind of marketing does Smart Targeting automate?
The tool automates personalized multi-channel marketing campaigns, including online ads, email marketing, postcards, and handwritten letters, tailored to engage potential sellers identified by its predictive system.
How do I get started with Smart Targeting?
Prospective users can request a demo or contact the sales team to define their farm area and begin using the tool’s predictive analytics and automated marketing features. Support is available for onboarding and setup.
Does Smart Targeting provide follow-up automation for leads?
Yes, Smart Targeting automates follow-up for leads by directing responses to landing pages designed to convert seller leads. It also schedules and manages follow-ups, including sending CMAs and local trend reports to nurture prospects.
