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About Timelaps

Timelaps provides continuous brand tracking designed for marketers seeking research-grade insights without the delays or costs associated with traditional agencies. The platform combines ongoing consumer surveys with an always-on dashboard and AI-generated commentary, enabling teams to monitor shifts in brand awareness, consideration, purchase intent, and loyalty over time. Users can analyze brand associations, identify key buying moments, and assess creative effectiveness through mental availability mapping. The tool leverages large, vetted consumer panels spanning over 80 markets, delivering real-time data and insights to support strategic decision-making. By automating data collection and interpretation, Timelaps reduces manual effort while maintaining research rigor. It is particularly useful for brands aiming to track performance across multiple markets or optimize marketing strategies based on evolving consumer behavior. The platform also facilitates quick identification of emerging trends or shifts in brand perception, allowing for timely adjustments to campaigns or messaging. Designed for both in-house marketing teams and agencies, Timelaps streamlines the process of gathering and acting on consumer insights.

Key features

  • Always-on brand funnel tracking
  • Moments and mental availability mapping
  • Brand associations and creative cut-through
  • Category and buyer insight
  • AI-generated commentary
  • Global panel and research rigor

Use cases

  • Track brand health across campaigns, product launches, and media shifts
  • Measure supporter sentiment and awareness over time for membership and non-profit organizations
  • Benchmark brand strength across multiple holdings for PE and VC portfolio teams

Pros

  • Provides always-on brand health tracking across the full funnel
  • Delivers AI-generated, executive-ready insights in seconds
  • Offers continuous data collection with monthly dashboard refreshes
  • Covers 82+ markets with a consistent, comparable methodology
  • Enables dynamic, shareable storytelling dashboards instead of static PDFs

Cons

  • Limited to B2C companies, excluding B2B use cases
  • Requires initial setup with an AI analyst and brand research expert
  • Dependent on consumer panel responses, which may introduce sampling variability

Frequently asked questions about Timelaps

What does Timelaps do?

Timelaps is an AI-native brand tracker that provides continuous, always-on brand health monitoring for B2C companies. It tracks metrics like awareness, consideration, purchase, and loyalty over time, while offering AI-generated insights and visualizations to help teams understand brand performance and associations.

Who is Timelaps designed for?

Timelaps is designed for B2C companies seeking research-grade brand intelligence without the traditional agency costs or delays. It suits fast-growing businesses that need ongoing, actionable insights to inform marketing decisions.

How does Timelaps generate insights?

Timelaps combines ongoing consumer surveys with an always-on dashboard and AI-generated commentary. The AI analyst processes real-time data to deliver executive-ready insights, while the dashboard self-refreshes monthly with visualizations and actionable findings.

What markets does Timelaps cover?

Timelaps tracks brand performance across 82 markets worldwide using a consistent methodology. This ensures comparability and reliability in insights across different regions, from the United States to countries in Europe, Asia, Africa, and Latin America.

How quickly can I get started with Timelaps?

Timelaps emphasizes fast set-up, with onboarding typically completed in days. The process involves co-designing a tailored study with an AI analyst and brand research expert, followed by continuous fieldwork and monthly dashboard updates.

Does Timelaps provide shareable reports?

Yes, Timelaps allows users to share dynamic storytelling dashboards with their teams instead of static PDFs. These interactive reports make it easier to communicate insights and drive action based on the data.

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