Monitor brand performance, create content for social media, and gain insights with deep analytics.
SoTrace
$29/moStarting price
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About SoTrace
SoTrace monitors public social platforms for brand, product or category mentions and classifies each post by sentiment and intent rather than keyword matching. The tool aggregates data from eight networks—X, TikTok, LinkedIn, GitHub, YouTube, Instagram, Threads and Reddit—into a single live feed, applying the same filters, sentiment model and export options across all sources. Mentions are captured seconds after publication, scored for intent categories such as complaints, questions or praise, and summarized into themes that highlight shifts in conversation. Alerts are routed to existing team tools like Slack, Jira, Zendesk or email based on severity, ensuring relevant stakeholders receive actionable insights without switching between dashboards. The platform is designed to help communications, customer support, marketing, sales, product and strategy teams respond quickly to emerging conversations or trends. Typical use includes crisis detection, competitive analysis, campaign measurement and product feedback collection.
Key features
- Eight-network coverage
- Intent classification (complaint, question, praise, etc.)
- Theme summarization and trend detection
- Severity-based alert routing
- Cross-platform sentiment analysis
- Duplicate removal before counting
- Unified feed with consistent filters
- Export options for mentions and themes
Use cases
- Detecting and escalating customer complaints in real time
- Tracking competitor mentions and sentiment shifts
- Measuring campaign impact on reach and sentiment
Pros
- Real-time monitoring across eight networks
- Intent-based classification instead of keyword matching
- Single unified feed with consistent filters and exports
- Alert routing to existing tools like Slack, Jira or Zendesk
- Sentiment and theme summarization for trend analysis
Cons
- Reddit, YouTube and LinkedIn restricted to Pro plan and above
- No free tier beyond a single-keyword demo
- Monthly mention limits reset rather than roll over
Frequently asked questions about SoTrace
What is social listening?
Social listening involves tracking what people say about a brand, product or category across public social platforms and interpreting those conversations for meaning rather than relying on keyword counts.
Which social platforms does SoTrace monitor?
SoTrace tracks mentions across eight networks: X, TikTok, LinkedIn, GitHub, YouTube, Instagram, Threads and Reddit. Reddit, YouTube and LinkedIn are included in Pro plans and above.
How quickly does SoTrace alert teams to relevant mentions?
Mentions are captured seconds after publication and classified for intent, with alerts typically reaching Slack or email within minutes of a post being published.
Can SoTrace track competitors as well as my own brand?
Yes, competitors can be tracked as keywords with the same pipeline, providing share of voice data across all tracked brands for any date range, including sentiment analysis.
What integrations does SoTrace support for alerts?
SoTrace routes alerts to tools like Slack, Jira, Linear, Zendesk, Intercom, Gmail and via webhooks, ensuring teams receive actionable insights in their existing workflows.
How does SoTrace classify mentions beyond sentiment?
Mentions are categorized by intent such as complaints, questions, praise or neutral, using a model that interprets meaning rather than relying on keyword matching.
