$119Starting price
3MMonthly visits
58Popularity
23andMe featured image

About 23andMe

23andMe is a DNA testing service that helps you uncover your ancestry and health information. Through a simple saliva sample, you can gain insight into your family’s past and better understand your own health. With 23andMe, you’ll receive detailed reports about your genetic health based on the latest scientific research. In addition, you can explore your ancestry connections with DNA relatives from around the world. You’ll also gain access to hundreds of interactive tools and reports that provide a comprehensive look at your DNA. With 23andMe, you can discover your unique genetic story and make more informed decisions about your health. Whether you’re looking to learn more about your family history, trace your maternal and paternal lines, or understand how your genes impact your health, 23andMe has the perfect solution for you.

23andMe

South San Francisco, United States · Founded 2006

Founders
Anne Wojcicki, Linda Avey, Paul Cusenza
Founded
2006
Headquarters
South San Francisco, United States

Key features

  • Trace maternal and paternal lines with DNA relatives from around the world
  • Gain insight into family’s past with a saliva sample
  • Understand how your genes impact your health
  • Receive detailed reports about genetic health based on latest scientific research
  • Explore ancestry connections with DNA relatives worldwide
  • Access hundreds of interactive tools and reports for comprehensive DNA analysis

Use cases

  • Learn more about family history and ancestry
  • Understand how genetics influence health and wellness
  • Discover unique genetic story and make informed decisions about health

Pros

  • Provides detailed ancestry breakdown across over 4,500 global locations, including down to the county level
  • Offers FDA-authorized genetic health reports alongside ancestry insights
  • Includes access to a DNA Relative Finder to connect with relatives worldwide
  • Uses genotyping to analyze specific DNA locations for personalized reports
  • Prioritizes privacy with bank-grade encryption and user-controlled data

Cons

  • Results are probabilistic and may change as reference datasets are updated
  • Not suitable for individuals unable to provide a saliva sample
  • Some health reports are based on 23andMe research and not FDA-reviewed

Frequently asked questions about 23andMe

What does 23andMe do?

23andMe provides DNA testing services to analyze ancestry, traits, and health-related genetic information. Users receive detailed reports on their genetic ancestry composition, connections to DNA relatives, and insights into health predispositions and carrier status.

Who is 23andMe suitable for?

23andMe is designed for adults who can provide a saliva sample. It suits individuals interested in exploring their family history, understanding genetic health risks, or discovering connections to relatives worldwide.

How does the 23andMe DNA testing process work?

After registering the kit online, users provide a saliva sample, which is then analyzed using genotyping to examine specific locations in the genome. Results are delivered via a secure online account, typically within a few weeks.

What kind of privacy protections does 23andMe offer?

23andMe employs bank-grade encryption and allows users to control their data. The service is committed to privacy by design, with enhanced measures to protect user information in any scenario.

Does 23andMe provide health-related genetic reports?

Yes, 23andMe offers genetic health reports, including FDA-authorized health predisposition and carrier status reports. Some reports are based on 23andMe's research and are not reviewed by the FDA.

How accurate are 23andMe's ancestry and health reports?

23andMe uses rigorous scientific standards and a large reference dataset to ensure high-quality results. Ancestry estimates are generally accurate but may be refined over time. Health reports are based on genotyping of specific clinically relevant variants.

23andMe Website Engagement

Last Update: 9 days ago

Total Monthly Visits
0
Bounce Rate
0%
Visit Duration (avg)
0.00s
Pages Per Visit
0
Country Rank
0
United States
Global Rank
0
Category Rank
#0
Ancestry & Genealogy

Monthly Traffic

2.8M3.2M3.5M3.9M4.2MJun 2026Jul 2026Aug 2026

Traffic Sources

0%10%20%30%40%50%0%Social0%PaidReferrals49.5%Mail7.8%Referrals0%Search21%Direct

Traffic Share By Country

80.5%
  • United States80.5%
  • Canada4.8%
  • United Kingdom3.7%
  • Brazil1.6%
  • Spain0.6%

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