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23andMe
Trace your ancestry, explore your family's history, and discover how your genes influence your health with a simple saliva sample.
$119Starting price
3.2MMonthly visits
58Popularity
About 23andMe
23andMe is a DNA testing service that helps you uncover your ancestry and health information. Through a simple saliva sample, you can gain insight into your family’s past and better understand your own health. With 23andMe, you’ll receive detailed reports about your genetic health based on the latest scientific research. In addition, you can explore your ancestry connections with DNA relatives from around the world. You’ll also gain access to hundreds of interactive tools and reports that provide a comprehensive look at your DNA. With 23andMe, you can discover your unique genetic story and make more informed decisions about your health. Whether you’re looking to learn more about your family history, trace your maternal and paternal lines, or understand how your genes impact your health, 23andMe has the perfect solution for you.
23andMe
South San Francisco, United States · Founded 2006
- Founders
- Anne Wojcicki, Linda Avey, Paul Cusenza
- Founded
- 2006
- Headquarters
- South San Francisco, United States
Key features
- Trace maternal and paternal lines with DNA relatives from around the world
- Gain insight into family’s past with a saliva sample
- Understand how your genes impact your health
- Receive detailed reports about genetic health based on latest scientific research
- Explore ancestry connections with DNA relatives worldwide
- Access hundreds of interactive tools and reports for comprehensive DNA analysis
Use cases
- Learn more about family history and ancestry
- Understand how genetics influence health and wellness
- Discover unique genetic story and make informed decisions about health
Pros
- Provides detailed ancestry breakdown across over 4,500 global locations, including down to the county level
- Offers FDA-authorized genetic health reports alongside ancestry insights
- Includes access to a DNA Relative Finder to connect with relatives worldwide
- Uses genotyping to analyze specific DNA locations for personalized reports
- Prioritizes privacy with bank-grade encryption and user-controlled data
Cons
- Results are probabilistic and may change as reference datasets are updated
- Not suitable for individuals unable to provide a saliva sample
- Some health reports are based on 23andMe research and not FDA-reviewed
Frequently asked questions about 23andMe
What does 23andMe do?
23andMe provides DNA testing services to analyze ancestry, traits, and health-related genetic information. Users receive detailed reports on their genetic ancestry composition, connections to DNA relatives, and insights into health predispositions and carrier status.
Who is 23andMe suitable for?
23andMe is designed for adults who can provide a saliva sample. It suits individuals interested in exploring their family history, understanding genetic health risks, or discovering connections to relatives worldwide.
How does the 23andMe DNA testing process work?
After registering the kit online, users provide a saliva sample, which is then analyzed using genotyping to examine specific locations in the genome. Results are delivered via a secure online account, typically within a few weeks.
What kind of privacy protections does 23andMe offer?
23andMe employs bank-grade encryption and allows users to control their data. The service is committed to privacy by design, with enhanced measures to protect user information in any scenario.
Does 23andMe provide health-related genetic reports?
Yes, 23andMe offers genetic health reports, including FDA-authorized health predisposition and carrier status reports. Some reports are based on 23andMe's research and are not reviewed by the FDA.
How accurate are 23andMe's ancestry and health reports?
23andMe uses rigorous scientific standards and a large reference dataset to ensure high-quality results. Ancestry estimates are generally accurate but may be refined over time. Health reports are based on genotyping of specific clinically relevant variants.
23andMe traffic & engagement
23andme.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 20263.2M+6.3% MoM12-month high 4.2M (Jun 2026)
Rank among AI websites#223▲ 4 vs last monthof 8,652 tools on aitoolnavio™
Top marketUnited States83.6%Top 5 countries bring 93% of visits
Average visit4m 41sLonger than 91% of AI sites
Pages per visit7.15More than 96% of AI sites
Bounce rate26%Lower than 97% of AI sites
Similarweb global rank#11,892#2,889 in United States
Traffic trend
Last 4 months · grows by one month every month
- Jun 20264.2M
- Jul 20264.1M−3.8%
- Aug 20263M−25.7%
- Sep 20263.2M+6.3%
Where visitors come from
Share of visits by channel
Top countries
Share of visits · estimated visits
Other countries: 6.6%
Visits sent by AI assistants
How people reach this site from other AI tools
12K a month · 0.4% of all visits
Compared with similar tools
Image & Design · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
