Wearable fitness tracker that uses AI to optimize workouts, sleep, and recovery with continuous health insights.
5.4M visits/mo-2.1%#6 Lifestyle & Education
Noom
Track progress, get personalized coaching, access customized nutrition plans and exercise tips.
$0.50Starting price
1.9MMonthly visits
55Popularity
About Noom
Noom is a comprehensive wellness program that helps people achieve their health and fitness goals. It takes a holistic approach to health, focusing on both physical and mental well-being, and provides users with personalized coaching and support. With Noom, you’ll get access to a customized program that includes nutrition plans, exercise tips, and lifestyle advice, as well as daily motivation and support from a dedicated coach. You’ll also be able to track your progress and stay on top of your goals with the app’s daily check-ins and progress-tracking tools. With its comprehensive approach, Noom is designed to help users make lasting lifestyle changes that will lead to improved health and wellness. Whether you’re looking to lose weight, gain strength, or just become healthier, Noom has the tools and support you need to succeed.
Noom
Key features
- Track progress with daily check-ins and progress-tracking tools
- Receive personalized coaching and support
- Access customized nutrition plans and exercise tips
- Daily motivation and support from a dedicated coach
Use cases
- Weight loss and management
- Fitness and strength gain
- Improving overall health and wellness
Pros
- Provides personalized wellness programs tailored to individual health goals
- Combines nutrition, exercise, and mental well-being support in one platform
- Offers daily motivation and progress-tracking tools to maintain accountability
- Includes access to dedicated human coaches for personalized guidance
- Focuses on sustainable lifestyle changes rather than short-term fixes
Cons
- Requires consistent user engagement and self-reporting for effectiveness
- Subscription-based model may not suit all budgets
- Limited transparency about the specific methodologies used in coaching
Frequently asked questions about Noom
What is Noom and what does it do?
Noom is a wellness program designed to support users in achieving health and fitness goals through a holistic approach. It combines personalized coaching, nutrition plans, exercise tips, and lifestyle advice to help users make lasting lifestyle changes.
Who is Noom suitable for?
Noom is suitable for individuals looking to improve their overall health, whether their goals involve weight loss, fitness gains, or general wellness. It caters to users seeking structured guidance and support.
How does Noom work?
Noom provides a customized program that includes nutrition plans, exercise recommendations, and daily motivation. Users receive support from a dedicated coach, track progress through daily check-ins, and use progress-tracking tools to stay on course.
What kind of support does Noom offer?
Noom offers personalized coaching from dedicated coaches, daily motivation, and progress-tracking tools. Users also receive lifestyle advice and exercise tips tailored to their individual needs.
Can Noom help with weight loss?
Yes, Noom is designed to assist users in achieving weight loss goals as part of its broader wellness program. It combines nutrition, exercise, and behavioral strategies to support sustainable results.
How do I get started with Noom?
To get started with Noom, users typically sign up through the platform’s website or app, complete an initial assessment, and are then matched with a personalized program and coach to begin their wellness journey.
Noom traffic & engagement
noom.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 20261.9M-8% MoM12-month high 2.3M (Jun 2026)
Rank among AI websites#323▼ 23 vs last monthof 8,652 tools on aitoolnavio™
Top marketUnited States80.8%Top 5 countries bring 87% of visits
Average visit2m 42sLonger than 82% of AI sites
Pages per visit9.44More than 98% of AI sites
Bounce rate39%Leave after one page · lower is better
Similarweb global rank#16,710#4,186 in United States
Traffic trend
Last 4 months · grows by one month every month
- Jun 20262.3M
- Jul 20262.2M−4.9%
- Aug 20262.1M−4.9%
- Sep 20261.9M−8%
Top countries
Share of visits · estimated visits
Other countries: 12.8%
Visits sent by AI assistants
How people reach this site from other AI tools
10K a month · 0.5% of all visits
Compared with similar tools
Lifestyle & Education · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
