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CLUNNY
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About CLUNNY
CLUNNY operates as a legal and brand-safe marketplace where creators can license their likeness—face and voice—to brands for AI-generated video campaigns. The platform verifies creators’ identities through biometric escrow, ensuring secure and validated likeness passports that brands can inspect before running campaigns. Licenses are structured through automated legal agreements that define permitted use cases, such as script topics, product categories, and target audiences, while retaining creator ownership of biometric rights. Brands submit video generation requests only after contracts are verified, and CLUNNY holds escrow funds to prevent unauthorized usage. Creators earn passive income by leasing likeness rights without needing to produce content themselves, while brands gain access to vetted, legally compliant digital representations for advertising. The platform acts solely as a legal intermediary, managing permissions and payments while ensuring creators retain full control over their likeness rights.
Key features
- Biometric escrow for likeness validation
- Automated legal contract generation
- Escrow-managed permissions and payments
- Creator-defined usage parameters
- Vetted creator roster for brand exposure
- Zero filming or production required for creators
- Full creator ownership of biometric rights
- Real-time contract verification before campaigns
Use cases
- Licensing likeness rights for AI-generated brand ads
- Passive income generation for creators without production work
- Secure verification of digital representations for advertisers
Pros
- Biometric identity verification for secure likeness validation
- Automated legal contracts for creator-defined terms
- Escrow system to prevent unauthorized usage
- Passive earnings for creators without active filming
- Creator retains full ownership of likeness rights
Cons
- Waitlist-only access for creators
- No in-platform AI video generation capabilities
- Requires biometric verification for participation
Frequently asked questions about CLUNNY
What does CLUNNY do?
CLUNNY is a legal and brand-safe marketplace where creators license their likeness—face and voice—to brands for AI-generated video campaigns. It acts as a secure intermediary to verify identities, manage legal agreements, and process payments while ensuring creators retain full control over their likeness rights.
Who is CLUNNY for?
CLUNNY suits creators who want to monetize their likeness without producing content, as well as brands and advertisers seeking verified, legally compliant digital representations for advertising campaigns. It also appeals to managers representing creators.
How does CLUNNY ensure legal compliance and safety?
CLUNNY uses biometric escrow to verify creators’ identities and creates secure likeness passports. It enforces legal agreements that define permitted use cases and holds escrow funds to prevent unauthorized usage, ensuring all campaigns are brand-safe and compliant.
Does CLUNNY generate AI videos itself?
No, CLUNNY does not generate or write videos. Brands use their own AI generation tools to create campaigns, while CLUNNY provides the legal framework for licensing likeness rights and verifying contracts.
Can creators keep ownership of their likeness rights?
Yes, creators retain 100% ownership of their face, voice, and likeness rights. CLUNNY acts solely as a secure clearinghouse that verifies contracts and manages permissions, allowing creators to remove their profile at any time.
How do I get started with CLUNNY?
Creators can join CLUNNY by submitting a Letter of Interest via email to contact@clunny.com. The platform then guides them through biometric verification and contract setup to begin licensing their likeness to brands.
