Typeform

Build conversational forms, capture rich responses, and automate follow-ups with AI-powered surveys and workflows.

Productivity & Office Forms & SurveysPaid

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$28Starting price

30MMonthly visits

75Popularity

About Typeform

Typeform is an AI-powered platform for creating conversational forms, surveys, and research workflows. It enables users to generate branded, adaptive forms from prompts, incorporating conversational logic and branching to capture richer inputs such as text, video, and audio. The platform automates follow-ups by enriching contacts, segmenting audiences, and triggering personalized outreach across email, SMS, and apps. For research, Typeform runs AI-moderated studies, synthesizes qualitative and quantitative insights, and closes loops with features like e-signatures, scheduling, and payments via integrations. It supports GTM teams for lead capture and qualification, product and UX researchers for mixed-methods studies, and operations or HR teams for standardized intake and onboarding. Agencies use it to launch conversion-optimized campaigns, while SMBs and larger organizations leverage its workflow engine and integration ecosystem with tools like Slack, Pipedrive, and Mailchimp. Users can publish forms via share links or embeds, iterate using analytics, and connect via APIs and webhooks for automated data syncing and handoffs.

Typeform.com

Barcelona, Spain · Founded 2012

Founded: 2012
Headquarters: Barcelona, Spain

Key features

AI-powered form generation from prompts with conversational logic
Capture rich inputs including text, video, audio, and AI follow-up questions
Automated contact enrichment, segmentation, and multi-channel follow-ups
AI-moderated research studies with synthesized qualitative and quantitative insights
In-form e-signatures, scheduling, and payment processing via integrations
Branded, adaptive forms with branching and multimedia support
Integration with Slack, Mailchimp, Pipedrive, Stripe, and other tools
Analytics for topic, sentiment, and drop-off tracking
API and webhooks for automated data syncing and workflows
Embeddable and shareable form links for flexible publishing

Use cases

Lead capture and qualification for GTM teams
AI-moderated research studies for product and UX teams
Standardized intake, approvals, and onboarding for operations or HR teams

Pros

AI-powered form generation adapts to respondent inputs for richer data capture
Supports conversational logic, video, audio, and e-signatures for interactive forms
Automated workflows segment audiences and trigger personalized follow-ups across email, SMS, and apps
AI-moderated research studies synthesize qualitative and quantitative insights with automated reporting
Integrates with tools like Slack, Pipedrive, Mailchimp, Stripe, and PayPal for streamlined workflows

Cons

Advanced features like AI-moderated research and Growth Flow may require a learning curve
Pricing tiers may limit access to premium features for smaller teams or individuals

Frequently asked questions about Typeform

What is Typeform?

Who is Typeform best suited for?

Typeform suits GTM teams for lead capture, product and UX researchers for mixed-methods studies, HR teams for onboarding, agencies for conversion-optimized campaigns, and SMBs or larger organizations for workflow automation and data enrichment.

How does Typeform pricing work?

Typeform offers Core plans for individuals, Growth plans for GTM teams, Research Flow plans for research teams, Talent plans for HR, and Enterprise plans for larger organizations. Pricing varies based on features and usage.

What integrations does Typeform support?

Typeform integrates with tools like Slack, Pipedrive, Mailchimp, Stripe, PayPal, Google Calendar, Calendry, and others via APIs and webhooks for automated data syncing and handoffs.

Can Typeform handle video and audio responses in forms?

Yes, Typeform supports video and audio responses within forms, allowing for deeper insights and richer data collection compared to traditional text-only forms.

How do I get started with Typeform?

Users can get started with Typeform by signing up for a free account, exploring templates, and using the AI-powered form builder to create and publish forms via share links or embeds.