Magpie

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About Magpie

Magpie provides AI-powered B2B customer intelligence by using autonomous agents to discover, research, and qualify ideal customer profiles. It automates multi-source business intelligence gathering and prepares personalized outreach messages that users review and approve before sending. The platform emphasizes responsible discovery with privacy-by-design principles and jurisdiction-aware communication controls. Workflows are structured around research, qualification, outreach, and analyst agents that operate sequentially with configurable autonomy levels. Each claim about companies or contacts is linked to its source, allowing users to verify why an account was surfaced. Spending is capped per mission, and users pay based on the work performed rather than per seat.

Key features

  • ICP-based account discovery
  • Multi-source business intelligence aggregation
  • Contact verification before outreach
  • Personalized email drafting in user's voice
  • Source-backed recommendations with evidence trail
  • Approval workflows for message review
  • CRM export and proposal generation
  • Budget controls and analytics per mission

Use cases

  • Founders running outbound sales motions
  • Sales teams qualifying and prioritizing prospects
  • Revenue teams scaling personalized outreach campaigns

Pros

  • AI agents handle discovery, qualification, outreach, and analysis
  • Every claim includes source attribution for verification
  • Spending is capped per mission to control costs
  • Supports multiple mailboxes, workspaces, and team roles
  • Offers CRM export and proposal generation features

Cons

  • No free tier beyond a 5-request trial
  • Pricing is credit-based with no unlimited plan
  • Limited to English-language markets and sources
  • Requires user approval before any outreach is sent

Frequently asked questions about Magpie

What does Magpie do?

Magpie uses AI agents to discover, research, and qualify ideal customer profiles for B2B outbound. It automates multi-source business intelligence gathering and prepares personalized outreach messages that users review and approve before sending.

Who is Magpie designed for?

Magpie is built for founders, sales teams, and revenue teams who need to automate B2B customer discovery and outbound workflows while maintaining control over messaging and spending.

How does Magpie's pricing model work?

Magpie charges based on the work performed, using AI discovery credits to fund company discovery, research, qualification, contact discovery, verification, and personalization. Plans include a monthly pool of credits with cost-controlled agent workflows.

Does Magpie integrate with CRM systems?

Yes, Magpie supports CRM export, allowing qualified accounts to seamlessly transition from Magpie to CRM systems like Salesforce or HubSpot.

Can teams collaborate in Magpie?

Yes, Magpie offers shared workspaces, team seats, approval workflows, and analytics to support collaborative sales motions across multiple users.

Does Magpie offer API access?

Yes, Magpie provides public API access on higher-tier plans, enabling programmatic integration with other tools and workflows.

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