Gusto

Payroll, HR, benefits, and compliance platform for small businesses

$40/moStarting price
11MMonthly visits
67Popularity
Gusto featured image

About Gusto

Gusto provides payroll processing, HR management, employee benefits, and compliance tools for small businesses. The platform automates payroll runs, tax filings, and benefits administration, including health insurance, retirement plans, and workers’ compensation. It offers onboarding tools, time tracking, and scheduling features that integrate directly with payroll. Gusto also supports contractor payments and extended workforce management without third-party platforms. Compliance is handled through automated training tracking, policy management, and tax credit identification. The system is designed to reduce manual data entry and administrative overhead while ensuring adherence to labor and tax regulations.

Gusto

San Francisco, United States · Founded 2011

Founded
2011
Headquarters
San Francisco, United States

Key features

  • Payroll automation and tax filing
  • Employee benefits administration
  • HR compliance tools
  • Time tracking and scheduling
  • Onboarding and digital signatures
  • Contractor payment management
  • Cash flow management integration
  • Business insurance offerings

Use cases

  • Managing payroll and tax compliance for small business teams
  • Administering employee benefits including health insurance and retirement plans
  • Streamlining HR processes such as onboarding and time tracking

Pros

  • Automated payroll processing with tax filing and compliance handling
  • Integrated benefits administration including health, dental, vision, and retirement plans
  • Onboarding tools with digital signatures and customizable checklists
  • Time tracking and scheduling linked directly to payroll
  • Contractor payment and extended workforce management included

Cons

  • No free tier available
  • Limited to businesses operating in the United States
  • Requires running payroll to access full features

Frequently asked questions about Gusto

What does Gusto do?

Gusto provides payroll processing, HR management, employee benefits, and compliance tools for small businesses. It automates payroll runs, tax filings, and benefits administration, including health insurance, retirement plans, and workers’ compensation.

Who is Gusto best suited for?

Gusto is designed for small businesses seeking an all-in-one solution for payroll, HR, and benefits management. It supports businesses with employees as well as those managing contractors or an extended workforce.

How does Gusto handle compliance?

Gusto automates compliance through tax filings, policy management, and training tracking. It also identifies potential tax credits and ensures adherence to labor and tax regulations for businesses.

Can Gusto manage contractor payments?

Yes, Gusto supports contractor payments and extended workforce management without requiring third-party platforms. Payments can be processed alongside employee payroll.

Does Gusto integrate with other tools?

Gusto integrates directly with payroll, time tracking, and scheduling features. It is designed to reduce manual data entry by syncing these systems within a single platform.

How do I get started with Gusto?

To get started, visit Gusto’s website and sign up for an account. The platform guides users through setup, including payroll configuration, employee onboarding, and benefits enrollment.

Gusto traffic & engagement

gusto.com · third-party estimates from Similarweb

Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 20260-6.2% MoM12-month high 12M (Jul 2026)
Rank among AI websites#77▼ 8 vs last monthof 8,381 tools on Aitoolnavio
Rank in Business & Marketing#13of 1,371 tools in this category
Top marketUnited States95.5%Top 5 countries bring 98% of visits
Average visit0sLonger than 91% of AI sites
Pages per visit0More than 96% of AI sites
Bounce rate0%Lower than 93% of AI sites
Similarweb global rank#4,046#880 in United States

Traffic trend

Last 4 months · grows by one month every month

  • Jun 202611M
  • Jul 202612M+7%
  • Aug 202612M−4.2%
  • Sep 202611M−6.2%

Where visitors come from

Share of visits by channel

  • Direct51.9%
  • Mail10.9%
  • Referrals7.5%

No measurable traffic from Social, Paid Referrals or Search.

Top countries

Share of visits · estimated visits

  • United States10M95.5%
  • Philippines108K1%
  • India54K0.5%
  • Canada32K0.3%
  • United Kingdom32K0.3%

Other countries: 2.4%

Visits sent by AI assistants

How people reach this site from other AI tools

156K a month · 1.4% of all visits

  • ChatGPT54.6%
  • Claude36.6%
  • Gemini1.5%

Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.

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