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About Gusto
Gusto provides payroll processing, HR management, employee benefits, and compliance tools for small businesses. The platform automates payroll runs, tax filings, and benefits administration, including health insurance, retirement plans, and workers’ compensation. It offers onboarding tools, time tracking, and scheduling features that integrate directly with payroll. Gusto also supports contractor payments and extended workforce management without third-party platforms. Compliance is handled through automated training tracking, policy management, and tax credit identification. The system is designed to reduce manual data entry and administrative overhead while ensuring adherence to labor and tax regulations.
Gusto
San Francisco, United States · Founded 2011
- Founded
- 2011
- Headquarters
- San Francisco, United States
Key features
- Payroll automation and tax filing
- Employee benefits administration
- HR compliance tools
- Time tracking and scheduling
- Onboarding and digital signatures
- Contractor payment management
- Cash flow management integration
- Business insurance offerings
Use cases
- Managing payroll and tax compliance for small business teams
- Administering employee benefits including health insurance and retirement plans
- Streamlining HR processes such as onboarding and time tracking
Pros
- Automated payroll processing with tax filing and compliance handling
- Integrated benefits administration including health, dental, vision, and retirement plans
- Onboarding tools with digital signatures and customizable checklists
- Time tracking and scheduling linked directly to payroll
- Contractor payment and extended workforce management included
Cons
- No free tier available
- Limited to businesses operating in the United States
- Requires running payroll to access full features
Frequently asked questions about Gusto
What does Gusto do?
Gusto provides payroll processing, HR management, employee benefits, and compliance tools for small businesses. It automates payroll runs, tax filings, and benefits administration, including health insurance, retirement plans, and workers’ compensation.
Who is Gusto best suited for?
Gusto is designed for small businesses seeking an all-in-one solution for payroll, HR, and benefits management. It supports businesses with employees as well as those managing contractors or an extended workforce.
How does Gusto handle compliance?
Gusto automates compliance through tax filings, policy management, and training tracking. It also identifies potential tax credits and ensures adherence to labor and tax regulations for businesses.
Can Gusto manage contractor payments?
Yes, Gusto supports contractor payments and extended workforce management without requiring third-party platforms. Payments can be processed alongside employee payroll.
Does Gusto integrate with other tools?
Gusto integrates directly with payroll, time tracking, and scheduling features. It is designed to reduce manual data entry by syncing these systems within a single platform.
How do I get started with Gusto?
To get started, visit Gusto’s website and sign up for an account. The platform guides users through setup, including payroll configuration, employee onboarding, and benefits enrollment.
Gusto traffic & engagement
gusto.com · third-party estimates from Similarweb
Traffic trend
Last 4 months · grows by one month every month
- Jun 202611M
- Jul 202612M+7%
- Aug 202612M−4.2%
- Sep 202611M−6.2%
Where visitors come from
Share of visits by channel
No measurable traffic from Social, Paid Referrals or Search.
Top countries
Share of visits · estimated visits
Other countries: 2.4%
Visits sent by AI assistants
How people reach this site from other AI tools
156K a month · 1.4% of all visits
Compared with similar tools
Business & Marketing · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.