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Qualifyed.AI – Lookalike Audiences
$5Starting price
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About Qualifyed.AI – Lookalike Audiences
Qualifyed.AI’s Lookalike Audiences tool leverages machine learning and artificial intelligence to help businesses identify and engage prospects who closely resemble their existing customer base. The platform enables users to upload first-party customer data, which is then analyzed to generate predictive scores indicating the likelihood of conversion for a vast majority of US adults. These scores are derived from offline data attributes, ensuring the tool remains effective and compliant even in the absence of third-party cookies. By focusing on attributes that are not reliant on browser-based tracking, Qualifyed.AI provides a future-proof solution for audience targeting. The tool is designed to streamline the process of finding high-potential prospects, allowing businesses to allocate resources more efficiently and improve conversion rates. It is particularly suited for companies seeking to expand their customer base while maintaining data privacy and regulatory compliance. The platform’s predictive capabilities are built to enhance marketing precision, reduce wasted ad spend, and drive measurable growth. Users can integrate the tool into their existing marketing workflows to refine audience segmentation and optimize campaign performance.
Key features
- Identifies and engages cold prospects
- Pre-scores US adults on likelihood to convert
- Uses cookie-less data attributes
- Targets and converts right audiences
- Provides a safe and reliable solution
- Quickly and easily targets and converts audiences
Use cases
- Identify & engage cold prospects similar to existing customers
- Pre-score 96% of US adults based on likelihood to convert
- Easily target & convert right audiences with cookie-less data
Pros
- Uses machine learning trained on 1st party customer data to identify high-probability cold prospects
- Pre-scores 96% of US adults on conversion likelihood using offline, cookie-less attributes
- Immune to third-party cookie deprecation and iOS 14 privacy changes
- Leverages credit bureau and marketing databases across 3,400 attributes for robust modeling
- Democratizes enterprise-grade predictive technology for SMBs with flexible pricing
Cons
- Requires uploading personally identifiable information (PII) for optimal results
- Dependent on the quality and volume of provided 1st party customer data
- Integration with ad platforms relies on hashed email lists via LiveRamp
Frequently asked questions about Qualifyed.AI – Lookalike Audiences
What does Qualifyed.AI’s Lookalike Audiences tool do?
It uses machine learning to analyze a business’s first-party customer data and identify cold prospects who share similar characteristics, pre-scoring 96% of US adults on their likelihood to convert before they interact with the business.
Who is this tool best suited for?
Businesses with existing customer data looking to expand their reach to high-probability cold audiences, especially those affected by iOS 14 privacy changes and the decline of third-party cookies.
How does Qualifyed.AI handle privacy and data compliance?
The tool relies on offline data attributes and hashed email lists, making it cookie-less and immune to third-party cookie deprecation, while ensuring compliance with privacy regulations.
What data is required to use Qualifyed.AI’s Lookalike Audiences?
A file of first-party personally identifiable information (PII) data of US consumers, such as customer lists, is required to train the machine learning model.
How are the results delivered for ad targeting?
The tool outputs a hashed email list of pre-scored prospects, which can be ingested into ad accounts via LiveRamp for targeted advertising campaigns.
Does Qualifyed.AI integrate with advertising platforms?
Yes, the tool integrates with ad platforms through LiveRamp, allowing the generated audience to be used directly in advertising campaigns.
