Faraday

Faraday is a customer context platform that provides access to a rich database of consumer data, including over 1,500 data points on approximately 240 million U.S. adults and their households. It enables businesses to build predictive models and deploy customer context via API, MCP, or batch processes to enhance marketing and AI-driven workflows.

Faraday is designed for consumer brands, marketing agencies, and AI platforms looking to personalize customer experiences, optimize marketing strategies, and leverage predictive analytics without requiring coding or data science expertise.

Faraday combines identity, consumer data, and predictive modeling to provide real-time or batch-deployed customer context. Users can select specific data points or build custom predictive models using their first-party data, which are then integrated into existing tech stacks for targeted engagement.

Faraday integrates with major data warehouses, cloud providers, and marketing tools, allowing seamless deployment of customer context across various workflows and platforms.

Faraday offers flexible pricing with no contracts or minimums, allowing users to purchase context credits as needed. It also provides a free plan to get started, with capabilities available via API, MCP, or batch deployment.

Users can start by signing up for a free account to receive credits, then choose the data points or predictive models they need. Faraday offers documentation, templates, and expert support to guide the onboarding process.