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AskYourMarket
About AskYourMarket
AskYourMarket is a synthetic market research platform that generates AI-based respondents to simulate target audiences for exploratory research. Users describe an audience by specifying attributes such as age, location, income, occupation, and price sensitivity. The platform then creates a synthetic population with consistent profiles that can be surveyed multiple times. Respondents answer structured questionnaires with seven supported question types, including purchase intent and price sensitivity scales. Results are delivered as charts, segments, verbatim quotes, and downloadable reports, all clearly labeled as synthetic. The platform allows follow-up questions to the same respondents for deeper analysis. Studies are priced by credits, with one credit covering 25 answers, and results are intended for directional insights rather than definitive conclusions.
Key features
- AI-generated synthetic respondents
- Seven question types including purchase intent and price sensitivity
- Follow-up questions to the same respondents
- Structured outputs: charts, segments, and verbatim quotes
- Downloadable datasets and research reports
- CSV and Excel export of raw data
- Population sizes up to 300 respondents
- Ledger tracking for credit usage
Use cases
- Pilot testing questionnaires before recruiting real participants
- Pressure-testing product ideas, features, or pricing
- Sharpening research instruments and identifying target audiences
Pros
- Generates synthetic respondents for rapid, low-cost research
- Supports seven question types including purchase intent and price sensitivity
- Allows follow-up questions to the same respondents for iterative analysis
- Provides structured outputs such as charts, segments, and verbatim quotes
- Offers downloadable datasets and research reports
Cons
- Results are directional and not suitable for primary research
- No free tier beyond the initial 100-credit grant
- Follow-up questions cost additional credits
- Population sizes capped at 300 respondents on paid plans
Frequently asked questions about AskYourMarket
What is AskYourMarket and how does it work?
AskYourMarket is a synthetic market research platform that generates AI-based respondents to simulate target audiences for exploratory research. Users describe an audience by specifying attributes such as age, location, income, occupation, and price sensitivity, and the platform creates a synthetic population that can be surveyed multiple times.
Who should use AskYourMarket?
The platform is designed for students and researchers, founders and product teams, agencies and consultants, as well as anyone with a research question but no prior research background. It is particularly useful for those looking to pilot questionnaires, pressure-test ideas, or refine target audiences before investing in primary research.
How are the results presented and labeled?
Results are delivered as charts, segments, verbatim quotes, and downloadable reports, all clearly labeled as synthetic. The platform supports seven types of survey questions, including purchase intent and price sensitivity scales, and allows for follow-up questions to the same respondents for deeper analysis.
What types of questions can be asked in a study?
The platform supports seven types of survey questions: single choice, multiple choice, rating scales, ranking, open-ended, purchase intent, and price sensitivity. Users can write questions themselves, import them from a CSV or text block, or have a draft questionnaire generated for them.
How does AskYourMarket ensure consistency in responses?
Each synthetic respondent is generated once per study and reused for every question and follow-up, ensuring that a respondent’s answers remain consistent from the first question to the last. This allows for reliable follow-up surveys with the same population.
What are the limitations of synthetic market research on this platform?
Results are directional and intended for early-stage exploration, not as a replacement for primary research. The platform explicitly labels all outputs as synthetic, and the insights are best suited for exploratory purposes rather than definitive conclusions.