Create tailored campaigns, track performance, and make informed decisions with AI-driven analytics.
Hamla
About Hamla
Hamla integrates with existing business tools such as stores, booking systems, or websites to automate marketing workflows. It studies the business, drafts campaigns, and sends messages through the channels customers use most, including WhatsApp, email, SMS, popups, push notifications, and social media. Campaigns can be triggered by events like abandoned carts, new orders, bookings, or lead form submissions. Users review and approve drafts before campaigns are sent. The system also generates its own follow-up events, such as win-back messages for quiet customers or review requests after visits. It supports custom event tracking via API for businesses with their own apps or websites. Campaigns are built in a conversational interface where users can instruct Hamla to create specific flows, such as welcome series or cart recovery sequences.
Key features
- Abandoned cart recovery
- Booking confirmations and reminders
- Lead follow-up within minutes
- Review collection after visits
- Win-back campaigns for inactive customers
- Keyword-based Instagram comment and DM flows
- Custom event tracking via API
- Multi-language support
Use cases
- Recover abandoned carts in online stores
- Reduce no-shows with booking confirmations and reminders
- Convert social media followers into email lists
Pros
- Multi-channel automation across WhatsApp, email, SMS, popups, push, and social media
- Event-triggered campaigns from store, booking, or website activity
- Supports custom event tracking via API for proprietary systems
- Free plan available with basic features
- No-code campaign builder with real-time preview
Cons
- No free tier beyond the basic free plan
- Pricing excludes VAT where applicable
- Limited to supported integrations; custom integrations require API
- Mobile app available but may lack full desktop functionality
Frequently asked questions about Hamla
What is Hamla and what does it do?
Hamla is an AI-powered marketing assistant that integrates with existing business tools to automate marketing workflows. It studies the business, drafts campaigns, and sends messages through multiple channels such as WhatsApp, email, SMS, popups, push notifications, and social media.
Who is Hamla designed for?
Hamla is designed for businesses across various sectors, including restaurants, online stores, clinics, salons, real estate, creators, and gyms. It supports different goals like recovering abandoned carts, welcoming new customers, confirming bookings, following up on leads, and collecting reviews.
How does Hamla select the best channel to reach customers?
Hamla automatically selects the most effective channel to reach each customer at a given moment, ensuring messages are delivered where customers are most likely to engage. It maintains a consistent brand voice across all channels.
Can Hamla create campaigns based on custom events from my own app or website?
Yes, Hamla supports custom event tracking via API. Businesses can send their own events from their apps or websites, and Hamla can trigger campaigns based on these events, such as welcome series or follow-ups.
Does Hamla generate its own follow-up events?
Yes, Hamla creates follow-up events based on observed customer behavior, such as win-back messages for quiet customers or review requests after visits, without requiring manual setup.
How do I get started with Hamla?
To get started, users can connect their business link, such as a store or booking tool, and Hamla will analyze the business to suggest and draft campaigns. The setup process takes about five minutes, and users can review and approve drafts before campaigns are sent.
Hamla Website Engagement
Last Update: 9 days ago