Discover keywords, analyze competitors' SEO strategies, and make data-driven decisions for website performance.
Locan
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About Locan
Locan offers a suite of seven free, read-only local SEO tools designed to help local businesses enhance their visibility in Google Search and AI-powered answers. Each tool addresses a specific need, such as auditing Google Business Profiles, optimizing business categories, checking AI visibility across platforms like ChatGPT and Perplexity, mapping local rankings with heat maps, generating valid LocalBusiness schema markup, creating direct review links with QR codes, and drafting on-brand review responses. The tools are built in response to user requests, typically delivered within three days, and do not require an account, payment, or data modification. All tools provide actionable insights, such as prioritized fix lists, competitor-based category recommendations, AI visibility scores, and shareable reports. The platform operates as a workshop where local SEO specialists develop tools based on real user needs, ensuring practical and accessible solutions for businesses aiming to improve their online presence without financial barriers. Guides accompany each tool to explain methods and next steps, reinforcing the platform’s commitment to transparency and education in local SEO practices.
Key features
- Audit Google Business Profiles with prioritized fixes
- Compare categories against top competitors
- Check AI visibility across ChatGPT, Gemini, and Perplexity
- Generate heat maps of local Google Maps rankings
- Create valid LocalBusiness JSON-LD schema markup
- Generate direct review links and QR codes
- Draft on-brand responses to Google reviews
- Request custom tools via email
Use cases
- Improving local search rankings for small businesses
- Auditing and optimizing Google Business Profiles
- Generating review links for customer feedback collection
Pros
- No account or payment required
- Read-only access to Google Business Profiles
- Tools built in response to user requests
- Free forever with no upsells
- Open source code available on GitHub
Cons
- Limited to seven tools currently available
- No API access for integration
- Requires manual request for new tools
- No mobile app or desktop client
Frequently asked questions about Locan
What does Locan do?
Locan provides free, read-only local SEO tools to help businesses improve their visibility in Google Search and AI answers. These tools include audits, optimizations, and generators for tasks like Google Business Profile checks, AI visibility assessments, and review management.
Who is Locan designed for?
Locan is designed for local businesses seeking to enhance their online presence without cost barriers. It is particularly useful for owners or marketers who need practical, actionable insights to improve Google rankings and AI recommendations.
How do I get started with Locan?
Start by selecting one of the seven free tools on the Locan website. No account or payment is required; simply use the tool directly. For custom tools, submit a request describing your local SEO problem, and Locan will build and email you the tool within a few days.
Are Locan's tools free to use?
Yes, all tools on Locan are free to use with no account, payment, or subscription required. The platform is built and maintained by local SEO specialists who develop tools based on user requests.
Can Locan's tools modify my Google Business Profile?
No, Locan's tools are read-only and do not alter your Google Business Profile or any other data. They provide insights, recommendations, and reports to help you make informed decisions.
How does Locan build new tools?
Locan builds new tools based on user requests. You can describe a local SEO problem or the tool you need, and the team will design and deliver it for free, typically within three days. Adjustments and improvements are also free and ongoing.
