Discover keywords, analyze competitors' SEO strategies, and make data-driven decisions for website performance.
Semrush AI Visibility Toolkit

About Semrush AI Visibility Toolkit
The Semrush AI Visibility Toolkit is designed to enhance brand visibility within AI search results. It provides marketers and SEOs with insights into how brands are positioned in AI-generated answers, helping them adapt their strategies to this evolving search landscape. By offering data-driven reports and analysis, it allows users to track visibility trends, compare brand performance against competitors, and identify new opportunities for growth. The toolkit offers a range of features, including an AI Visibility Score, competitor research, prompt research, and AI search site audits. These tools enable users to benchmark their brand’s presence in AI search, identify visibility gaps and opportunities, and tailor content strategies based on AI-driven search trends and user intent. The Semrush AI Visibility Toolkit is suitable for SEO agencies, digital marketing teams, business managers, and full-stack marketers who want to monitor AI search trends and adapt their strategies accordingly. It can also be used by educational institutions and freelance consultants for personalized client strategies. The toolkit offers a base plan that includes AI visibility reports, tracking for 25 prompts, brand performance analysis, mentions from major AI platforms, competitor analysis, and AI readiness audits with regular data updates, all for $99 per month per domain.
Semrush
Boston, United States · Founded 2008
- Founded
- 2008
- Headquarters
- Boston, United States
- Legal status
- Public company
Key features
- AI Visibility Score: Offers a benchmark of a brand’s presence in AI search
- Competitor Research: Provides insights into how competitors are positioned within AI platforms
- Prompt Research: Acts like keyword research for AI, showing topic-level volume, difficulty, and user intent
- AI Search Site Audit: Scans websites for technical issues that might prevent AI bots from crawling content
- Data-Driven Reports and Analysis: Allows users to track visibility trends and compare brand performance against competitors
- Customizable Strategies: Enables users to tailor content strategies based on AI-driven search trends and user intent
Use cases
- SEO agencies can use the toolkit to benchmark client visibility and refine content strategies
- Digital marketing teams can monitor AI search trends and adapt their strategies accordingly
- Business managers can leverage insights for brand perception and uncover new growth opportunities
Pros
- Tracks brand visibility across major AI platforms like ChatGPT and Google AI Mode
- Provides an AI Visibility Score to measure and compare brand presence in AI responses
- Includes competitor analysis to identify visibility gaps and opportunities
- Offers monitoring for website AI-friendliness and visibility issues
- Leverages the largest US prompt database with over 261 million prompts for trend analysis
Cons
- May require integration with existing SEO workflows for optimal use
- Limited visibility into proprietary AI platform algorithms affecting score accuracy
- Dependent on third-party AI platforms for data collection and updates
Frequently asked questions about Semrush AI Visibility Toolkit
What is the Semrush AI Visibility Toolkit?
The Semrush AI Visibility Toolkit helps brands track, analyze, and improve their visibility in AI-generated search results, including platforms like ChatGPT and Google AI Mode. It provides tools to measure AI Visibility Scores, monitor brand mentions, and identify opportunities to enhance presence in AI answers.
Who should use the Semrush AI Visibility Toolkit?
The toolkit is designed for SEO agencies, digital marketing teams, business managers, full-stack marketers, educational institutions, and freelance consultants who need to monitor AI search trends and adapt their strategies accordingly.
What features does the Semrush AI Visibility Toolkit include?
Key features include AI Visibility Score tracking, competitor research, prompt research, AI search site audits, brand performance analysis, sentiment monitoring, and daily visibility tracking for target prompts in AI platforms.
How does the Semrush AI Visibility Toolkit help with competitor analysis?
It identifies where competitors appear in AI responses, tracks their share of voice and sentiment, and provides snapshots of mentions to help users close visibility gaps and refine their strategies.
Can the toolkit track visibility trends over time?
Yes, it monitors daily visibility for target prompts in AI platforms like ChatGPT and Google AI Mode, allowing users to track trends and adjust their strategies based on performance data.
How do I get started with the Semrush AI Visibility Toolkit?
Users can try the toolkit for free for 7 days and then access it through Semrush’s platform, which includes unlimited access to all Semrush One tools for subscribers.