AI-powered writing assistant for grammar, style, and tone improvements across documents and emails.
60M visits/mo+21.3%#2 Writing & Content
Turnitin
Automatically check student papers for plagiarism, generate originality reports, and offer powerful grading tools.
15MMonthly visits
70Popularity
About Turnitin
Turnitin is an AI writing detection service that helps safeguard academic integrity. It’s a comprehensive solution that uses advanced algorithms to detect plagiarism in student work. With Turnitin, educators can quickly identify potential issues with student work, allowing them to take action and protect the integrity of their institution’s academic standards. Turnitin also offers a wide range of features to help instructors enhance their teaching and assessment practices. For example, it offers originality reports that provide detailed information about the sources and text used in student papers. Plus, it offers powerful grading tools that make it easy to assign, grade, and provide feedback on student work. Turnitin is an ideal choice for educators looking to ensure the integrity of their academic standards. With its comprehensive detection capabilities and powerful grading tools, Turnitin helps ensure that students are properly credited for their work and that their work is up to the standards of their institution.
Turnitin
Oakland, United States · Founded 1997
- Founded
- 1997
- Headquarters
- Oakland, United States
Key features
- Automatically check student papers for plagiarism
- Generate originality reports with detailed information on sources used
- Offer powerful grading tools to quickly assign and grade work
- Detect plagiarism in student work using advanced algorithms
- Provide detailed information about sources and text used in student papers
- Make it easy to assign, grade, and provide feedback on student work
Use cases
- Checking student papers for plagiarism and ensuring academic integrity
- Generating originality reports to help instructors enhance their teaching practices
- Using powerful grading tools to streamline the assignment and grading process
Pros
- Detects both plagiarism and AI-generated content, addressing modern academic challenges
- Offers a suite of tools tailored for educators, students, and researchers
- Provides detailed originality reports with source comparisons
- Includes AI-powered grading and feedback workflows to streamline assessment
- Supports secure high-stakes assessments with offline and device-locking capabilities
Cons
- May produce false positives in originality detection, requiring manual review
- Subscription-based model may pose cost barriers for smaller institutions
- Integration with some learning management systems can be complex
Frequently asked questions about Turnitin
What does Turnitin do?
Turnitin provides tools to uphold academic integrity, including plagiarism detection, AI writing analysis, secure assessment solutions, and feedback and grading workflows for educators.
Who is Turnitin designed for?
Turnitin serves educators, institutions, researchers, and students by offering solutions for academic integrity, assessment security, and learning support across various educational contexts.
How does Turnitin help with AI writing detection?
Turnitin Clarity provides AI insights and writing analytics to help educators understand and guide responsible AI use in student work, shifting focus from detection to learning.
Does Turnitin integrate with learning management systems?
Yes, Turnitin integrates with learning management systems to streamline originality checks, AI writing detection, and feedback processes directly within existing workflows.
What types of assessments can Turnitin secure?
Turnitin supports secure digital exams, including offline assessments, device lockdowns, and identity verification to prevent cheating and maintain assessment integrity.
How can educators get started with Turnitin?
Educators can explore Turnitin’s solutions through live demos, training sessions, and resources available on the website, or contact sales for tailored guidance.
Turnitin traffic & engagement
turnitin.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 202615M+61.9% MoM12-month high 15M (Sep 2026)
Rank among AI websites#65▲ 26 vs last monthof 8,652 tools on aitoolnavio™
Top marketUnited States45.9%Top 5 countries bring 71% of visits
Average visit3m 44sLonger than 88% of AI sites
Pages per visit4.68More than 90% of AI sites
Bounce rate19%Lower than 99% of AI sites
Similarweb global rank#3,054#1,636 in United States
Traffic trend
Last 4 months · grows by one month every month
- Jun 202613M
- Jul 20269.6M−23.5%
- Aug 20269.2M−4.6%
- Sep 202615M+61.9%
Where visitors come from
Share of visits by channel
Top countries
Share of visits · estimated visits
Other countries: 29.4%
Visits sent by AI assistants
How people reach this site from other AI tools
86K a month · 0.6% of all visits
Compared with similar tools
Writing & Content · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
