Create stunning visuals, develop ideas with AI-powered tools, and instantly share content without coding or formatting.
OwlyWriter AI by Hootsuite
$99Starting price
0Popularity
About OwlyWriter AI by Hootsuite
OwlyWriter AI by Hootsuite is an AI-powered content creation and curation tool integrated within the Hootsuite platform, designed to streamline social media content development for marketers, content creators, and social media managers. The tool leverages artificial intelligence to generate, refine, and optimize posts tailored to specific platforms, audiences, and brand guidelines, reducing the time spent on manual content drafting. Users can input prompts or select from predefined templates to produce text variations, captions, or even full post drafts, which can be further customized to align with their brand voice and campaign objectives. Beyond text generation, OwlyWriter AI provides access to a media library featuring high-quality images, videos, GIFs, and text snippets to enhance posts visually. The tool also includes features for scheduling content directly within Hootsuite’s dashboard, ensuring posts are published at optimal times for audience engagement. AI-driven recommendations help personalize content based on performance insights and audience behavior, while analytics tools allow users to track engagement metrics and refine their strategy. Designed for teams and individuals managing multiple social accounts, OwlyWriter AI aims to simplify content workflows while maintaining consistency and impact across digital channels.
Hootsuite
Vancouver, Canada · Founded 2008
- Founder
- Ryan Holmes
- Founded
- 2008
- Headquarters
- Vancouver, Canada
Key features
- Customize content to suit target audience
- Access a library of over one million high-quality images, videos, GIFs, and text snippets
- Advanced analytics for measuring content success
- Content scheduler for planning posts in advance
- AI-powered recommendations for content personalization
Use cases
- Create engaging social media content
- Develop targeted marketing campaigns
- Enhance brand image through customized content
Pros
- Integrates directly with Hootsuite’s social media management suite for seamless workflows
- Provides real-time social insights and trend analysis to inform content creation
- Supports plain-language queries for non-technical users to generate actionable recommendations
- Enables content drafting, scheduling, and publishing within a unified platform
- Offers collaborative features to align teams around shared insights and next steps
Cons
- Limited standalone functionality outside Hootsuite’s ecosystem
- Dependent on existing social data and workflows for optimal performance
- May require initial setup and configuration to align with brand-specific needs
Frequently asked questions about OwlyWriter AI by Hootsuite
What is OwlyWriter AI by Hootsuite?
OwlyWriter AI is an AI-powered content creation and management tool integrated within Hootsuite's Social OS. It helps users generate, refine, and schedule social media content while leveraging real-time social data and insights to ensure relevance and engagement.
Who should use OwlyWriter AI?
The tool is designed for digital marketers, social media managers, content creators, and customer care teams who need to streamline content creation, analyze social trends, and respond to audience interactions efficiently.
How does OwlyWriter AI integrate with Hootsuite's platform?
OwlyWriter AI is embedded across Hootsuite's suite, including Perch for content planning, Lumen for social listening, and Nest for customer engagement. It uses AI to surface insights, draft content, and recommend actions directly within these workflows.
Can OwlyWriter AI help with content scheduling?
Yes, it assists in planning and scheduling posts by generating drafts, suggesting optimal timing, and allowing users to review and publish content directly from the Hootsuite interface.
Does OwlyWriter AI provide analytics or performance tracking?
While its primary focus is content creation and ideation, OwlyWriter AI leverages Hootsuite's analytics tools to inform content recommendations and help users understand the potential impact of their posts.
How do I get started with OwlyWriter AI?
Users can access OwlyWriter AI by signing up for a Hootsuite account or starting a free trial. The tool is available within the Hootsuite Social OS, where users can begin drafting content, analyzing trends, and scheduling posts immediately.
