Open-source platform combining product analytics, session replay, A/B testing, and feature flags in one toolkit for product engineers.
3.6M visits/mo+6.2%
Best FullStory Alternatives
FullStory: Behavioral analytics platform capturing and analyzing user interactions. Below are the tools in our catalog that cover the same features, grouped by the job they replace, with pricing side by side.
Session replay and heatmaps
Replaces FullStory for: Fullcapture session recording · Session replay and heatmaps
Web and app experience analytics with heatmaps, replays, surveys and AI insights
509K visits/mo-25.8%
Revolutionize website performance with AI-driven user behavior insights and real-time analytics.
15K visits/mo-47.1%
Web analytics platform that combines quantitative metrics with qualitative insights to identify and fix
3.4K visits/mo-22.5%
Behavioral insights and analytics
Replaces FullStory for: StoryAI for behavioral insights · Journey maps and funnel analysis · Real-time personalization
Analyze user behavior and feedback with AI to improve digital products and guide users.
448K visits/mo+2.4%
Automate customer engagement, create segments, and gain insights into customer behavior with powerful analytics.
353K visits/mo+3.6%
AI-powered platform for creating customer journey maps and personas with collaboration and analytics features.
45K visits/mo-44.8%
In-product guidance and feedback
Replaces FullStory for: Guides and surveys for in-product guidance
Optimize webpages with A/B tests, analyze user behavior, and conduct cross-device testing.
182K visits/mo-22.2%
AI-assisted UX research platform for running usability tests, analyzing user behavior, and improving digital experiences through scalable research workflows.
93K visits/mo-8.4%
AI platform for B2B SaaS teams that engages website visitors, qualifies leads, and guides in-app onboarding in real time.
14K visits/mo+21.6%
FullStory vs. alternatives at a glance
| Tool | Pricing | Monthly visits | Compare |
|---|---|---|---|
| FullStory | Contact for Pricing | 273K | |
| PostHog | Free | 3.6M | Compare |
| Hotjar | Freemium | 509K | Compare |
| Flowpoint | Free, from Free | 15K | Compare |
| Spectry | Freemium, from $29/mo | 3.4K | Compare |
| Pendo | Paid, from $24 | 448K | Compare |
| CleverTap AI | Free Trial, from $85/m | 353K | Compare |
| UXPressia | Freemium, from $36 | 45K | Compare |
| VWO | Freemium, from $2 | 182K | Compare |
| Useberry | Paid, from €83/m | 93K | Compare |
| Aimdoc | Paid, from $100 | 14K | Compare |
Questions
- What is the best alternative to FullStory?
- PostHog is the top pick in our catalog, followed by Hotjar and Flowpoint. Picks are based on the features each listing describes.
- Is there a free alternative to FullStory?
- Yes. PostHog and Flowpoint are completely free. 4 more offer a free plan.
- Which FullStory alternative is the most popular?
- PostHog, with about 3.6M visits a month — the highest measured traffic among the tools on this page.
- How are these alternatives chosen?
- We compare what each tool in our catalog says it does against FullStory's own feature list — category is ignored, so a tool filed elsewhere can still qualify. Matches are grouped by the job they replace. Nobody pays to appear here.