FullStory

Behavioral analytics platform capturing and analyzing user interactions

Business & Marketing Analytics & DataContact for Pricing

273KMonthly visits

41Popularity

About FullStory

Fullstory captures and analyzes user interactions across digital platforms to provide behavioral insights. The platform records sessions, replays user journeys, and generates heatmaps to identify friction points in customer experiences. It supports product analytics, mobile analytics, and employee workflow analysis through tools like Guides and Surveys. StoryAI processes behavioral data to deliver actionable insights and automate decision-making. The system integrates with existing tech stacks to enable real-time personalization and data activation. Use cases span retail, finance, gaming, and SaaS industries, where teams use the platform to optimize conversions, reduce support time, and improve user retention. Privacy-first recording ensures compliance while maintaining comprehensive behavioral records.

Key features

Fullcapture session recording
Session replay and heatmaps
Mobile and product analytics
StoryAI for behavioral insights
Guides and surveys for in-product guidance
Journey maps and funnel analysis
Real-time personalization
Multi-org management for enterprise

Use cases

Optimizing ecommerce checkout flows to reduce cart abandonment
Improving customer support efficiency with contextual session data
Enhancing employee workflows with behavioral analytics

Pros

Privacy-first data capture with comprehensive behavioral recording
Multi-platform support including web, mobile, and employee workflows
AI-driven insights via StoryAI for automated decision-making
Real-time session viewing and live feedback capabilities
Industry-specific solutions for retail, finance, gaming, and SaaS

Cons

No free tier or transparent pricing on homepage
Requires demo request for detailed feature access
Limited information on data export or third-party integrations

FullStory videos

Frequently asked questions about FullStory

What does Fullstory do?

Fullstory captures and analyzes user interactions across digital platforms to provide behavioral insights. It records sessions, replays user journeys, and generates heatmaps to identify friction points in customer experiences.

Who is Fullstory designed for?

Fullstory is designed for teams across industries such as retail, finance, gaming, and SaaS. It supports product analytics, mobile analytics, employee workflow analysis, and real-time personalization.

How does Fullstory help with data activation?

Fullstory enables real-time personalization and data activation by integrating with existing tech stacks. It turns behavioral data into actionable insights and automates decision-making.

Does Fullstory support privacy compliance?

Yes, Fullstory ensures privacy-first recording to maintain compliance while capturing comprehensive behavioral records. It prioritizes data protection and security.

What are Fullstory's key features?

Key features include Fullcapture for session recording, Session Replay, Mobile Analytics, Product Analytics, Sentiment Signals, Heatmaps, Funnels & Conversions, and Journey Maps.

How can I get started with Fullstory?

Users can get started by requesting a demo or watching product tours available on the Fullstory website. The platform offers guided resources and integrations to facilitate onboarding.