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Hotjar

Web and app experience analytics with heatmaps, replays, surveys and AI insights

509KMonthly visits
45Popularity
Hotjar featured image

About Hotjar

Contentsquare is an experience analytics platform that records and analyzes how users interact with websites and mobile apps. It captures session replays, heatmaps, and attention maps to visualize clicks, scrolls, and engagement patterns. The tool tracks user drop-offs in funnels, monitors JavaScript errors and performance issues, and collects structured feedback through surveys. AI-powered features such as Sense AI summarize recordings and heatmaps, answer questions about user behavior, and connect to external AI assistants via LLM Connect. Integrations with Slack, Jira, and other tools allow teams to embed insights into existing workflows. The platform serves marketing, product design, UX, and e-commerce teams aiming to diagnose friction points, prioritize fixes, and measure the impact of changes on conversion and retention.

Hotjar

Malta

Headquarters
Malta

Key features

  • Session replay with error and performance monitoring
  • Heatmaps and attention maps showing true engagement
  • Funnel analysis for drop-off identification
  • Surveys and feedback collection
  • AI summaries of recordings and heatmaps
  • Natural-language querying via Sense Chat
  • LLM Connect for querying data from ChatGPT and other assistants
  • 10+ integrations including Slack, Jira, and Unbounce

Use cases

  • Diagnose conversion bottlenecks in checkout flows
  • Identify and fix user interface issues causing frustration
  • Collect and act on customer feedback at scale

Pros

  • Combines session replay, heatmaps, surveys, error and performance monitoring in one platform
  • AI-powered summaries and natural-language querying of user behavior data
  • Free plan includes 200k sessions per month, heatmaps, replays, funnels, and 10+ integrations
  • Supports both web and mobile app analytics
  • Integrates with common productivity and development tools

Cons

  • No new Hotjar accounts can be created; migration to Contentsquare required
  • Free plan limited to one project and 200k sessions per month
  • AI features and integrations may require technical setup

Frequently asked questions about Hotjar

What happened to Hotjar?

Hotjar has been integrated into Contentsquare as part of a merger. New users now sign up for Contentsquare to access Hotjar’s core features like heatmaps, recordings, and surveys, along with additional capabilities.

What is Contentsquare?

Contentsquare is an experience analytics platform that helps teams understand user behavior on websites and apps through heatmaps, session replays, surveys, error monitoring, funnels, and AI-powered insights.

Is Contentsquare free to use?

Yes, Contentsquare offers a free plan that includes 200k sessions per month, heatmaps, session replay, surveys, error monitoring, funnels, and over 10 integrations. A 15-day trial of the Growth plan is also available without requiring a credit card.

How does Contentsquare compare to what Hotjar offered?

Contentsquare includes all features Hotjar provided—such as heatmaps, recordings, and surveys—plus additional tools like Attention Maps, Error Monitoring, Performance Monitoring, Funnels, and Sense AI.

Can I connect Contentsquare to external AI assistants?

Yes, Contentsquare supports LLM Connect (MCP), allowing users to query data directly from AI assistants like ChatGPT, Claude, or Copilot.

What integrations are available with Contentsquare?

Contentsquare offers over 10 integrations, including Slack, Jira, and Unbounce, which are included in the free plan to help teams embed insights into their workflows.

Hotjar traffic & engagement

hotjar.com · third-party estimates from Similarweb

Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 2026509K-25.8% MoM12-month high 686K (Aug 2026)
Rank among AI websites#767▼ 126 vs last monthof 8,652 tools on aitoolnavio™
Rank in Business & Marketing#96of 1,423 tools in this category
Top marketUnited States49.4%Top 5 countries bring 70% of visits
Average visit2m 30sLonger than 81% of AI sites
Pages per visit4.7More than 90% of AI sites
Bounce rate46%Leave after one page · lower is better
Similarweb global rank#83,486#44,116 in United States

Traffic trend

Last 4 months · grows by one month every month

  • Jun 2026558K
  • Jul 2026658K+18%
  • Aug 2026686K+4.2%
  • Sep 2026509K−25.8%

Where visitors come from

Share of visits by channel

  • Direct59.5%
  • Search16.4%
  • Referrals14.1%
  • Mail5.8%
  • Social1.5%

No measurable traffic from Paid Referrals.

Top countries

Share of visits · estimated visits

  • United States251K49.4%
  • Brazil37K7.2%
  • France24K4.8%
  • United Kingdom23K4.5%
  • Israel21K4.2%

Other countries: 29.9%

Visits sent by AI assistants

How people reach this site from other AI tools

276 a month · 0.1% of all visits

  • ChatGPT0.1%

Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.

Reviews