Hotjar

Business & Marketing Analytics & DataFreemium

686KMonthly visits

47Popularity

About Hotjar

Contentsquare is an experience analytics platform that records and analyzes how users interact with websites and mobile apps. It captures session replays, heatmaps, and attention maps to visualize clicks, scrolls, and engagement patterns. The tool tracks user drop-offs in funnels, monitors JavaScript errors and performance issues, and collects structured feedback through surveys. AI-powered features such as Sense AI summarize recordings and heatmaps, answer questions about user behavior, and connect to external AI assistants via LLM Connect. Integrations with Slack, Jira, and other tools allow teams to embed insights into existing workflows. The platform serves marketing, product design, UX, and e-commerce teams aiming to diagnose friction points, prioritize fixes, and measure the impact of changes on conversion and retention.

Key features

Session replay with error and performance monitoring
Heatmaps and attention maps showing true engagement
Funnel analysis for drop-off identification
Surveys and feedback collection
AI summaries of recordings and heatmaps
Natural-language querying via Sense Chat
LLM Connect for querying data from ChatGPT and other assistants
10+ integrations including Slack, Jira, and Unbounce

Use cases

Diagnose conversion bottlenecks in checkout flows
Identify and fix user interface issues causing frustration
Collect and act on customer feedback at scale

Pros

Combines session replay, heatmaps, surveys, error and performance monitoring in one platform
AI-powered summaries and natural-language querying of user behavior data
Free plan includes 200k sessions per month, heatmaps, replays, funnels, and 10+ integrations
Supports both web and mobile app analytics
Integrates with common productivity and development tools

Cons

No new Hotjar accounts can be created; migration to Contentsquare required
Free plan limited to one project and 200k sessions per month
AI features and integrations may require technical setup

Frequently asked questions about Hotjar

What happened to Hotjar?

Hotjar has been integrated into Contentsquare as part of a merger. New users now sign up for Contentsquare to access Hotjar’s core features like heatmaps, recordings, and surveys, along with additional capabilities.

What is Contentsquare?

Contentsquare is an experience analytics platform that helps teams understand user behavior on websites and apps through heatmaps, session replays, surveys, error monitoring, funnels, and AI-powered insights.

Is Contentsquare free to use?

Yes, Contentsquare offers a free plan that includes 200k sessions per month, heatmaps, session replay, surveys, error monitoring, funnels, and over 10 integrations. A 15-day trial of the Growth plan is also available without requiring a credit card.

How does Contentsquare compare to what Hotjar offered?

Contentsquare includes all features Hotjar provided—such as heatmaps, recordings, and surveys—plus additional tools like Attention Maps, Error Monitoring, Performance Monitoring, Funnels, and Sense AI.

Can I connect Contentsquare to external AI assistants?

Yes, Contentsquare supports LLM Connect (MCP), allowing users to query data directly from AI assistants like ChatGPT, Claude, or Copilot.

What integrations are available with Contentsquare?

Contentsquare offers over 10 integrations, including Slack, Jira, and Unbounce, which are included in the free plan to help teams embed insights into their workflows.