OpenAI builds and deploys advanced AI models like GPT-4o for autonomous agents and workflows.
Probe
About Probe
Probe is an autonomous system that constructs and manages software businesses end-to-end based on a user’s prompt. The process begins with market research to validate the business idea, followed by branding, product specification, user interface design, software development, infrastructure setup, and marketing. Once deployed on a live domain, Probe continues operating the business by applying new instructions without restarting the entire process. Users can request features, adjust strategies, or expand operations without needing technical expertise. The system is designed for individuals who have business ideas but lack coding skills, as well as developers who prefer focusing on growth rather than infrastructure management. Probe’s pipeline consists of 12 sequential phases, ensuring no steps are omitted before deployment. After launch, the system handles ongoing operations, customer acquisition, and feature updates autonomously.
Key features
- Market research and validation
- Branding and company identity creation
- Product specification and UI design
- Full-stack software development
- Infrastructure setup and deployment
- Marketing and customer acquisition
- Post-launch operations and updates
- Instruction-based business adjustments
Use cases
- Launching a new software business without coding skills
- Automating routine business operations after initial setup
- Validating and refining business ideas through autonomous research
Pros
- Handles full business creation loop including research, branding, and launch
- Continues operating businesses post-deployment with instruction updates
- No coding knowledge required from the user
- 12-phase pipeline ensures consistent process quality
- Supports both non-technical founders and developers
Cons
- Currently in pre-launch with no published pricing
- Access limited to waitlist-based invites
- No public API or self-service onboarding
Frequently asked questions about Probe
What is Probe?
Probe is an autonomous system that builds and runs software businesses from a single prompt. It handles market research, branding, development, infrastructure, and marketing, then continues operating the business after launch.
Who is Probe for?
Probe is designed for individuals with business ideas who lack coding skills, as well as developers who prefer focusing on growth rather than infrastructure management.
How does Probe build a business?
Probe follows a 12-phase pipeline—Research, Decide, Brand, Spec, UI, Software, Infra, Marketing, Assemble, Verify, Tests, and Deploy—ensuring no steps are omitted before deployment.
Does Probe stop once my app is built?
No. After deployment, Probe continues operating the business and applies new instructions to a live product without restarting the entire process.
Do I need to know how to code?
No. Users describe the business they want in a prompt, and Probe handles the research, building, branding, and launch autonomously.
How do I get access to Probe?
Access is currently available through a waitlist. Invitations are being rolled out to waitlisted users as Probe is in pre-launch.