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Roundhall
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About Roundhall
Roundhall provides a 24/7 agentic LiveOps control plane designed for mid-to-large live-service game publishers. The platform automates seasonal event management by processing live telemetry through a sequence of specialized agents. The Watcher agent ingests real-time metrics such as DAU/MAU, ARPDAU, LTV, and churn per cohort and market. The Decider agent then selects the next action—reward tuning, event activation, or store creative—based on these inputs. The Copywriter generates localized strings and user acquisition creative variants for every live market, while the Reporter measures and reports the impact of each action against the console’s settings. All outputs adhere to compliance constraints such as loot-box caps, minors’ data protection, and ad-disclosure rules, which are enforced by default across all markets. The system operates continuously and supports multi-title environments, enabling studios to ship seasonal events faster than competitors still relying on manual processes.
Key features
- Real-time telemetry ingestion via Watcher agent
- Automated event and reward tuning via Decider agent
- Localized string and UA creative generation via Copywriter agent
- Impact reporting via Reporter agent
- Multi-market compliance enforcement
- Per-market UA creative variants (three sizes, two hooks)
- Store-ready creative output
- Console-based compliance posture setting
Use cases
- Managing seasonal events for live-service games
- Automating localized copy and UA creative for multiple markets
- Enforcing compliance rules during live event activations
Pros
- Automates seasonal event management with agentic workflows
- Enforces compliance-by-default across loot-box, minors’ data, and ad-disclosure rules
- Generates localized copy and per-market UA creative variants automatically
- Processes real-time telemetry for data-driven decision-making
- Supports multi-title environments with a single control plane
Cons
- Currently limited to a design-partner pilot program
- Requires a signed agreement for pricing and terms at kickoff
Frequently asked questions about Roundhall
What is Roundhall and what does it do?
Roundhall is a 24/7 agentic LiveOps control plane designed for mid-to-large live-service game publishers. It automates seasonal event management by processing live telemetry through specialized agents that handle tasks such as reward tuning, event activation, and localized copy generation.
Who is Roundhall designed for?
The platform is designed for mid-to-large live-service game publishers who need to manage seasonal events efficiently and at scale. It supports multi-title environments and is tailored for studios running live franchises.
How does Roundhall ensure compliance with regulations?
Roundhall enforces compliance constraints such as loot-box caps, minors’ data protection, and ad-disclosure rules by default across all markets. These constraints are set once on the console and applied to every action taken by the agents.
What are the key agents in Roundhall’s system?
Roundhall’s system consists of four agents: the Watcher, which ingests real-time telemetry; the Decider, which selects the next action; the Copywriter, which generates localized strings and UA creative variants; and the Reporter, which measures and reports the impact of each action.
Can Roundhall be used for multiple titles simultaneously?
Yes, Roundhall supports multi-title environments, enabling studios to manage multiple live-service titles within a single platform.
How can a studio get started with Roundhall?
Roundhall is currently accepting applications for a design-partner pilot. Studios interested in testing the platform on a real seasonal event can apply to participate, bringing their title, event window, and brief for the pilot period.
