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TrafficPaywall
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About TrafficPaywall
TrafficPaywall intercepts AI bots and datacenter traffic before they reach the origin server, returning a 402 payment request at the edge. A configurable 1% discovery pass serves the full page to a small sample of bots so AI models can still learn the site’s content and recommend it later. The remaining bots either pay for timed access or bounce, reducing server load and creating a new revenue stream. Payments are processed through the user’s own Stripe account, with TrafficPaywall retaining 25% of each transaction. The service supports common AI crawlers such as GPTBot, ClaudeBot, and Google-Extended, as well as scripted clients like curl and headless browsers. Real human visitors and search engine crawlers remain unaffected, ensuring SEO remains intact. The setup requires adding a Cloudflare Worker snippet in front of the site, with no monthly fee and no subscription required.
Key features
- Edge-based bot interception with 402 payment requests
- Configurable discovery pass for AI training crawlers
- Direct Stripe integration for revenue collection
- Support for major AI crawlers and scripted clients
- No monthly fee, pay-as-you-go model
- SEO protection for search engine crawlers
- Timed access passes for charged bots
- Real-time traffic filtering at the edge
Use cases
- Protecting website servers from excessive AI bot traffic
- Generating revenue from AI crawlers accessing content
- Maintaining SEO visibility while controlling bot access
Pros
- Charges AI bots and scrapers at the edge without affecting human visitors
- Reduces server load by blocking most bot traffic before it reaches the origin
- Generates revenue through Stripe with a 75% payout to the site owner
- Preserves SEO by allowing a small discovery pass for AI training crawlers
- Supports a wide range of AI crawlers and datacenter traffic sources
Cons
- Requires a Cloudflare Worker snippet to function
- No free tier or trial available
- Discovery pass is limited to 1% by default
Frequently asked questions about TrafficPaywall
What is TrafficPaywall and what does it do?
TrafficPaywall intercepts AI bots and datacenter traffic at the edge, returning a 402 payment request instead of allowing them to reach the origin server. It supports common AI crawlers like GPTBot and Google-Extended, as well as scripted clients such as curl and headless browsers.
Who should use TrafficPaywall?
TrafficPaywall is designed for website owners and publishers looking to reduce server load from AI bots while creating a new revenue stream. It is particularly useful for those who want to maintain SEO visibility while monetizing bot traffic.
How does TrafficPaywall handle human visitors and search engines?
Real human visitors and search engine crawlers remain unaffected by TrafficPaywall, ensuring SEO remains intact. Search engines like Google and Bing are explicitly excluded from the paywall.
How do payments work with TrafficPaywall?
Payments are processed through the user’s own Stripe account, with TrafficPaywall retaining a percentage of each transaction. Users keep 75% of the revenue generated from bot payments.
What is the discovery pass in TrafficPaywall?
The discovery pass serves the full page to a small sample of bots (configurable, typically 1%) so AI models can still learn the site’s content and recommend it later. This ensures the site remains discoverable by AI while monetizing the majority of bot traffic.
How do I set up TrafficPaywall?
Setting up TrafficPaywall involves connecting a Stripe account and adding a Cloudflare Worker snippet in front of the site. The process takes about 5 minutes and requires no monthly fee or subscription.
