Cloud accounting software that automates bookkeeping, invoicing, and financial reporting for small and growing businesses.
36M visits/mo+0.9%#4 Business & Marketing
Plum
AI-powered app that automates saving, investing, and budgeting by analyzing spending and applying rules like Round-Ups or Payday saver to grow your money effortlessly.
£3.99/mStarting price
210KMonthly visits
39Popularity
About Plum
Plum is a smart money app that uses AI to automate saving, investing, and financial planning with effortless rules-driven automation. It connects to your bank account and analyzes your spending and income to set aside safe amounts automatically using features like Round-Ups, Payday saver, 52-Week Challenge, or weather-linked rules. The app provides interest-earning savings pockets, ISA accounts, and options to invest in stocks and funds commission-free. Users can adjust savings intensity with mood settings, access budgeting tools, and optionally use a debit card, all with FSCS protection. Plum blends automation with flexibility, helping individuals save, invest, and plan for life’s goals using intelligent tools designed for ease and engagement. The platform is ideal for people seeking effortless financial growth without the need for manual intervention, turning small financial habits into meaningful outcomes through automated and goal-oriented strategies.
Key features
- AI-calculated auto-saving based on spending and balance
- Auto Savers: Round-Ups, Payday, 52-Week and weather-linked rules
- Interest-earning savings pockets, Cash ISA & Lifetime ISA
- Commission-free investing in stocks and funds from £1
- Mood-based savings intensity adjustments
- Optional debit card and budgeting interface
- Goal progress tracking within the app dashboard
- FSCS protection for accounts and trusted investment partners
Use cases
- Save extra money automatically whenever it’s sunny using Sunny Day rules
- Grow savings steadily with structured challenges like 52-Week or 1p savings
- Earn interest via smart pockets and ISAs while investing in stocks and funds
Pros
- Automates saving and investing with AI-driven rules like Round-Ups and Payday saver
- Offers multiple savings and investment products including ISAs, pensions, and money market funds
- Provides FSCS protection for eligible savings and investments
- Allows goal-based saving and investing with flexible automation settings
- Accessible via a user-friendly mobile app with biometric login
Cons
- Investments carry risk and may result in less money than initially invested
- Some savings products have withdrawal restrictions or notice periods
- Subscription tiers may limit access to certain features or better rates
Frequently asked questions about Plum
What is Plum and what does it do?
Plum is a smart money app that automates saving, investing, and financial planning by analyzing spending and income to set aside money automatically. It offers savings accounts, ISAs, pensions, and investment options, all managed through AI-driven automations.
Who is Plum suitable for?
Plum is designed for individuals seeking effortless financial growth without manual intervention, whether for short-term goals, long-term investments, or retirement planning. It caters to users who prefer automated tools to build savings and investment habits.
How does Plum protect my money?
Plum provides FSCS protection for eligible savings and investments, and uses secure login methods like face or fingerprint ID. Savings products are held with regulated banks, while investments carry risk disclosures.
Can I use Plum for free?
Plum offers a Basic account with limited features at no cost. Paid subscription tiers provide additional tools, better rates, and investment extras, with a free trial period available for new users.
How do I get started with Plum?
Users can sign up for Plum in just a few taps via the mobile app. The process involves connecting a bank account, setting financial goals, and choosing automation rules to begin saving or investing.
Does Plum offer customer support?
Yes, Plum provides customer support 7 days a week through the app or email to assist with account management, automations, or general inquiries.
Plum traffic & engagement
withplum.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 2026210K-13.3% MoM12-month high 303K (Jul 2026)
Rank among AI websites#1,326▼ 117 vs last monthof 8,652 tools on aitoolnavio™
Top marketUnited Kingdom61.3%Top 5 countries bring 78% of visits
Average visit26sTime on site per visit
Pages per visit1.59Average pages viewed
Bounce rate64%Leave after one page · lower is better
Similarweb global rank#239,744#11,793 in United Kingdom
Traffic trend
Last 4 months · grows by one month every month
- Jun 2026227K
- Jul 2026303K+33.4%
- Aug 2026243K−19.9%
- Sep 2026210K−13.3%
Where visitors come from
Share of visits by channel
Top countries
Share of visits · estimated visits
Other countries: 21.7%
Visits sent by AI assistants
How people reach this site from other AI tools
1.9K a month · 0.9% of all visits
Compared with similar tools
Business & Marketing · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
