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About Sjo

Sjo is a Chrome browser extension that acts as an intermediary between users and online listings. It allows users to submit specific requests such as hotels, restaurants, furniture, or watches, and then researches available options that match the user’s stated preferences. The tool narrows down choices by filtering out items that do not align with the user’s criteria, such as avoiding noisy locations or flashy designs. Users can then select from the curated list, and Sjo remembers these preferences for future searches. The extension operates directly on product or hotel pages via a side panel or toolbar, eliminating the need to open separate chat windows or copy links. It compares multiple tabs, highlights tradeoffs, and generates a summary card of the user’s choices, which can be saved or shared. Sjo emphasizes privacy by default, ensuring that skipped options remain excluded in subsequent searches unless manually overridden.

Key features

  • Side panel integration on listing pages
  • Preference-based filtering and narrowing of options
  • Multi-tab comparison and selection
  • Memory of user preferences for future searches
  • Summary card generation of chosen items
  • Tradeoff highlighting for informed decisions
  • Privacy by default with retained skip preferences
  • Follow-up queries within the same panel

Use cases

  • Finding quiet hotels in specific locations
  • Selecting furniture with natural materials and soft finishes
  • Choosing restaurants that prioritize cooking quality over crowd appeal

Pros

  • Operates directly on listing pages via side panel or toolbar
  • Remembers user preferences across future searches
  • Filters options based on stated criteria without requiring manual comparisons
  • Generates a shareable summary of chosen preferences
  • Privacy-focused with skipped options retained by default

Cons

  • Chrome browser only
  • No mention of mobile or cross-browser support
  • Requires manual input of preferences for each new category
  • Limited to listed use cases (hotels, restaurants, home, clothes)

Frequently asked questions about Sjo

What does Sjo do?

Sjo is a Chrome extension that acts as an intermediary between users and online listings. It researches options such as hotels, restaurants, furniture, or watches based on user preferences, narrows down choices by filtering out items that do not align with the criteria, and remembers skipped preferences for future searches.

Who is Sjo for?

Sjo is designed for individuals who want personalized recommendations without spending time comparing long lists of options. It suits users who value privacy and prefer to avoid repetitive filtering across multiple browsing sessions.

How does Sjo work?

Sjo operates directly on product or hotel pages via a side panel or toolbar. Users submit requests, and the tool researches available options that match their stated preferences. It compares multiple tabs, highlights tradeoffs, and generates a summary card of the user’s choices.

Does Sjo offer a free plan?

Yes, Sjo offers a free plan where users can start asking for recommendations. Additional features may require a subscription, depending on the user's needs.

Can Sjo remember my preferences?

Yes, Sjo remembers preferences by default, ensuring that skipped options remain excluded in subsequent searches unless manually overridden. This feature helps streamline future searches based on past choices.

What integrations does Sjo support?

Sjo currently operates as a Chrome extension and does not require separate chat windows or link copying. It integrates directly with the listing pages users are already viewing.

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