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Alloy

About Alloy
Alloy is a lifelike prototyping platform for product managers that transforms existing product pages into high-fidelity, clickable prototypes. It reuses design systems and component libraries, making it fast to validate ideas, test flows, and align teams before writing any code. Because Alloy prototypes look and behave like the real product, they’re perfect for exploring real-world scenarios. You can test edge cases, empty states, mobile breakpoints, and even micro-interactions without needing to rebuild from scratch. Stakeholders see the intent immediately, customers can click through realistic flows, and engineers gain clarity with production-ready specifications. Collaboration is built in. You simply share a link, invite feedback from teammates or customers, and iterate quickly toward the right solution.
Alloy
Sydney, Australia · Founded 2023
- Founders
- Simon Kubica, Christian Iacullo
- Founded
- 2023
- Headquarters
- Sydney, Australia
Key features
- Transforms existing product pages into high-fidelity prototypes
- Reuses design systems and component libraries
- Fast to validate ideas and test flows
- Aligns teams before writing any code
- Perfect for exploring real-world scenarios
- Tests edge cases, empty states, mobile breakpoints, and micro-interactions
Use cases
- Prototype new features based on your existing website
- Share product feature ideas with team or customers
- Clone website in high-fidelity and prototype based on that
Pros
- Enables prototyping directly from existing product codebases or browser-captured pages
- Supports real-time collaboration with shareable links and inline comments
- Generates production-ready code that can be pushed to GitHub or deployed to customers
- Integrates with over 20 tools for importing insights and customer requests
- Allows teams to start sessions from the cloud without local developer environment setup
Cons
- Requires admin permissions and setup time when connecting a codebase
- Currently lacks direct Figma import functionality
- Browser extension captures visuals but may not fully replicate interactive behavior
Frequently asked questions about Alloy
How do I use my existing product in Alloy?
You can either connect your codebase or use the browser extension to capture your product from the browser. Connecting your codebase allows Alloy to run your entire app and write production code, while the browser extension enables instant visual prototyping.
How is Alloy different from Claude Code?
Alloy enables anyone in your company to start a session from the cloud without needing to run a developer environment locally. Sessions can be initiated from Slack, run in parallel, shared with teammates or customers, and pushed to GitHub without complex setup.
How is Alloy different from other app builder tools?
Alloy starts from your existing product and writes production code that can be pushed to customers. It understands your product, component library, and design system, ensuring everything built aligns with your brand and design standards.
Is there any setup required to use Alloy?
The browser extension requires no setup and allows you to capture your product instantly for immediate prototyping. Connecting your codebase requires admin permissions and approximately 15 minutes of setup time for enhanced functionality.
Can I import designs from Figma into Alloy?
Not currently, but Alloy is working on this feature. For now, capturing your actual web app yields the best results. You can export your Alloy prototype to Figma at any time using the Figma button in the prototype interface.
Does Alloy generate code that I can use?
Yes, every Alloy session can be exported, accessed via MCP, or converted to a Pull Request in GitHub, allowing you to integrate changes directly into your development workflow.
Alloy Website Engagement
Last Update: 9 days ago