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Heatpoints
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About Heatpoints
Heatpoints predicts where people look on any image using a peer-reviewed saliency model. Users can drop an image into the tool or run it directly within a Chrome extension or Figma plugin. The model estimates fixations in about one second, producing a heatmap that highlights hot and cold zones without requiring an account. The tool is designed for quick, actionable insights rather than lengthy reports, showing attention paths and contrast gaps in real time. It supports PNG and JPG formats and provides instant feedback for thumbnails, ads, or screenshots. The Chrome extension overlays live fixations on web pages, updating as users scroll or resize, while the Figma plugin allows designers to check attention within their canvas before finalizing designs. The free tier includes basic heatmap generation, contrast analysis, and PNG downloads.
Key features
- Peer-reviewed predictive attention model
- Instant heatmap generation (~1 second)
- Chrome extension with live overlay
- Figma plugin for in-canvas analysis
- Attention and contrast readouts
- PNG download of heatmaps
- Thumbnail and ad scoring
- Ad simulator for context testing
Use cases
- Evaluating thumbnail effectiveness for social media
- Testing ad creatives before deployment
- Checking attention distribution in UI designs
Pros
- Peer-reviewed saliency model
- Instant heatmap generation in under a second
- No account required for basic use
- Available as Chrome extension and Figma plugin
- Real-time attention overlay for live web pages
Cons
- Free tier lacks advanced features like batch comparison
- Pro tools for ad-makers are not yet available
- No support for video heatmaps yet
- Limited to static images and live web pages
Frequently asked questions about Heatpoints
What is Heatpoints and how does it work?
Heatpoints is an AI-powered tool that predicts where people look on any image using a peer-reviewed saliency model. Users can upload an image or use the Chrome extension or Figma plugin to generate a heatmap in about one second, highlighting hot and cold zones without requiring an account.
Who should use Heatpoints?
Heatpoints is designed for designers, marketers, and content creators who need quick, actionable insights into visual attention. It is useful for evaluating thumbnails, ads, screenshots, and web page elements before finalizing designs or campaigns.
Is Heatpoints free to use?
Yes, Heatpoints offers a free tier that includes basic heatmap generation, contrast analysis, and PNG downloads. Additional features, such as batch processing and advanced tools for ad-makers, are planned for future releases.
What integrations does Heatpoints offer?
Heatpoints provides a Chrome extension for real-time attention tracking on web pages and a Figma plugin for checking attention within design canvases. These tools allow users to see live fixations as they browse or design.
Can Heatpoints be used for live web pages or designs behind logins?
Yes, the Chrome extension overlays live fixations on any web page, including those behind logins, and updates as users scroll or resize. The Figma plugin allows designers to check attention within their canvas before finalizing designs.
How do I get started with Heatpoints?
Users can start by dropping an image into the Heatpoints tool, installing the Chrome extension, or adding the Figma plugin. No account is required for basic heatmap generation, and the process takes about one second to complete.
