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Kapwing

Create marketing videos quickly, customize with templates, music, and photos, optimize for different platforms with AI.

$16Starting price
4.4MMonthly visits
61Popularity
Kapwing featured image

About Kapwing

Kapwing is an AI-powered video editing and production platform. It makes it easy for anyone to create professional-looking videos with its intuitive drag-and-drop editor. With Kapwing, users can craft videos for any purpose quickly and easily, from marketing videos to social media stories. Kapwing has a range of powerful features that make video production a breeze. It includes a library of customizable templates, royalty-free music and sound effects, and access to stock photos and videos. Plus, users can add text, images, and other elements to their videos with just a few clicks. Kapwing’s AI-driven engine even automatically optimizes videos for different formats and platforms. Kapwing is perfect for any user who needs to create videos quickly, without sacrificing quality. Whether you’re a small business owner, a student, or an entertainer, Kapwing has all the tools you need to produce professional-looking videos in minutes.

Key features

  • AI-powered video editing and production platform
  • Intuitive drag-and-drop editor
  • Customizable templates
  • Royalty-free music and sound effects
  • Access to stock photos and videos
  • Automatic optimization for different formats and platforms

Use cases

  • Create professional marketing videos in minutes
  • Easily customize videos with a library of templates, royalty-free music, and stock photos
  • Automatically optimize videos for different formats and platforms

Pros

  • Browser-based with no downloads required for editing or AI generation
  • Integrates multiple leading AI models (e.g., Veo, Sora, Kling, Wan) for video generation and editing
  • Includes AI-powered tools like auto-subtitling, text-to-speech, B-roll generation, and smart cutting
  • Supports real-time collaboration and feedback directly on videos for teams
  • Offers commercial rights with no watermark on Pro plans

Cons

  • Limited offline functionality due to reliance on browser-based tools
  • AI generation quality may vary depending on input prompts and selected models

Kapwing videos

Frequently asked questions about Kapwing

What is Kapwing and what does it do?

Kapwing is an online video editing platform powered by AI that enables users to create, edit, and enhance videos directly in a web browser. It combines AI video generation with a full editing suite, allowing users to generate videos from text prompts, edit existing footage, add subtitles, translate dialogue, and more.

Who is Kapwing designed for?

Kapwing is designed for creators, marketers, educators, students, and teams who need to produce professional-quality videos quickly without advanced technical skills. It serves individuals and organizations across industries such as marketing, training, social media, and education.

How does Kapwing use AI in video editing?

Kapwing integrates multiple AI models, including Veo, Sora, Kling, and Wan, to automate tasks like generating video drafts from prompts, trimming videos using transcripts, creating B-roll, generating voiceovers, translating dialogue, and enhancing audio quality. Users can interact with AI through a chatbot or dedicated tools within the editor.

Can Kapwing help with video localization?

Yes, Kapwing offers tools to translate videos, including dialogue translation into over 40 languages, adding translated subtitles, and dubbing content to make it accessible to global audiences.

Does Kapwing support team collaboration?

Yes, Kapwing allows teams to collaborate in real time on video projects, leave feedback directly on videos, and streamline reviews without switching between tools or platforms.

How do I get started with Kapwing?

To get started, users can visit Kapwing’s website, sign up for an account, and begin editing or generating videos using the AI tools or the drag-and-drop editor. No downloads are required, and users can start editing immediately in their browser.

Kapwing traffic & engagement

kapwing.com · third-party estimates from Similarweb

Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 20264.4M-5% MoM12-month high 5M (Jun 2026)
Rank among AI websites#179▼ 8 vs last monthof 8,652 tools on aitoolnavio™
Rank in Video & Animation#12of 518 tools in this category
Top marketUnited States18.8%Top 5 countries bring 42% of visits
Average visit2m 56sLonger than 84% of AI sites
Pages per visit5More than 91% of AI sites
Bounce rate29%Lower than 95% of AI sites
Similarweb global rank#10,166#3,726 in India

Traffic trend

Last 4 months · grows by one month every month

  • Jun 20265M
  • Jul 20264.9M−0.8%
  • Aug 20264.7M−5.7%
  • Sep 20264.4M−5%

Top countries

Share of visits · estimated visits

  • United States833K18.8%
  • India554K12.5%
  • Russia199K4.5%
  • Indonesia155K3.5%
  • Brazil133K3%

Other countries: 57.7%

Visits sent by AI assistants

How people reach this site from other AI tools

45K a month · 1% of all visits

  • ChatGPT57.1%
  • Gemini9.1%
  • Perplexity2.6%

Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.

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