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32M visits/mo+3.9%#5 Business & Marketing
folk
A proactive CRM that syncs email, calendar, WhatsApp, and LinkedIn data and uses AI assistants to automate follow-ups and sales admin for small teams.
$24Starting price
252KMonthly visits
40Popularity
About folk
folk is a web-based CRM designed for small businesses, startups, and small sales teams. It captures relationship context across multiple channels, including email (Google or Microsoft), calendar, WhatsApp, and LinkedIn. The tool provides AI assistants to automate follow-ups and sales administration, reducing manual work for teams. Key features include multi-channel contact sync, a Chrome/LinkedIn extension for lead import, and AI-driven assistants that summarize conversations, detect inactivity, and draft follow-up messages. The platform offers customizable pipelines, deal management, and collaboration tools, along with outreach capabilities like email campaigns and sequences. folk integrates with over 5,000 tools and provides API access, ensuring contact data remains current and enabling timely follow-ups. Its interface is designed to be simple while offering proactive, context-aware AI features to keep teams organized and efficient.
Key features
- Multi-channel contact sync across email, calendar, WhatsApp, and LinkedIn
- AI assistants for follow-up drafting, relationship recaps, and company profile enrichment
- Customizable pipelines, deals, and collaboration features
- Email campaigns and messaging sequences
- Chrome and LinkedIn extensions for lead import
- API access and 5,000+ integrations
- Proactive AI-driven follow-up suggestions
- Real-time relationship context tracking
Use cases
- Automating cold outreach and follow-ups for sales teams
- Managing customer relationships across multiple communication channels
- Streamlining sales admin and pipeline tracking for small businesses
Pros
- Captures relationship context across multiple channels including email, calendar, WhatsApp, and LinkedIn
- Provides AI assistants to automate follow-ups, summarize conversations, and draft personalized messages
- Offers multi-channel contact sync and 1-click enrichment for missing contact details
- Includes customizable pipelines, deal management, and collaboration tools
- Integrates with over 5,000 tools and provides API access for seamless workflows
Cons
- May require initial setup and configuration to fully leverage AI features
- Dependent on third-party data providers for enrichment, which could impact accuracy
- Limited to small businesses, startups, and small sales teams as primary audience
folk videos
Frequently asked questions about folk
What is folk and who is it designed for?
folk is a web-based CRM designed for small businesses, startups, and small sales teams to capture relationship context across multiple channels such as email, calendar, WhatsApp, and LinkedIn.
How does folk help automate sales tasks?
folk uses AI assistants to automate follow-ups and sales administration, including summarizing conversations, detecting inactivity, drafting follow-up messages, and enriching company data.
What integrations does folk support?
folk integrates with over 5,000 tools and offers API access, ensuring contact data remains current and enabling timely follow-ups across platforms like LinkedIn, Gmail, Outlook, and WhatsApp.
Can folk be used for bulk email campaigns?
Yes, folk allows users to send bulk email campaigns, schedule sequences, and personalize outreach based on triggers and contact data.
How does the AI Sales Assistants feature work in folk?
The AI Sales Assistants in folk analyze conversations to identify optimal follow-up timing, draft personalized emails, summarize interactions, and automate workflows based on predefined triggers.
Is there a mobile app available for folk?
Yes, folk offers a mobile app that allows users to capture contacts, manage deals, and access CRM features on the go.
folk traffic & engagement
folk.app · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 2026252K-3.4% MoM12-month high 286K (Jun 2026)
Rank among AI websites#1,187▼ 21 vs last monthof 8,652 tools on aitoolnavio™
Top marketFrance17.6%Top 5 countries bring 45% of visits
Average visit2m 26sLonger than 80% of AI sites
Pages per visit5.27More than 92% of AI sites
Bounce rate40%Leave after one page · lower is better
Similarweb global rank#132,166#115,145 in United States
Traffic trend
Last 4 months · grows by one month every month
- Jun 2026286K
- Jul 2026250K−12.3%
- Aug 2026261K+4.2%
- Sep 2026252K−3.4%
Top countries
Share of visits · estimated visits
Other countries: 54.8%
Visits sent by AI assistants
How people reach this site from other AI tools
1.1K a month · 0.4% of all visits
Compared with similar tools
Automation & Agents · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
