An AI-driven experience management platform for enterprises to collect multi-channel feedback, analyze structured and unstructured data, and deliver actionable insights.
Source
$149/moStarting price
3.9KMonthly visits
10Popularity
About Source
Source is an attribution platform designed for B2B growth teams to measure marketing performance and revenue impact. It connects a single tracking pixel to existing tools such as ad platforms, CRMs, and scheduling software, automatically stitching together visitor touchpoints without requiring a data warehouse or engineering support. The platform tracks visits, meetings, and closed deals to show which channels produce customers rather than just clicks, supporting multi-touch attribution models and lifecycle journeys from first click to closed deal. An AI layer provides conversational data analysis, proactive recommendations, and daily Slack reports to highlight opportunities and surface insights without manual dashboard digging. Performance metrics include CAC, ROI, funnel efficiency, and revenue reporting, enabling real-time decision-making without spreadsheets or analysts. Source emphasizes enterprise-grade security with SOC 2 Type II and ISO 27001 certifications, encrypting data and prohibiting sharing or external model training.
Key features
- Single-pixel tracking across ad platforms, CRMs, and scheduling tools
- Multi-touch attribution with multiple model options
- Lifecycle journey tracking from first click to closed deal
- AI-powered conversational data analysis and recommendations
- Daily Slack reports for key metrics
- Real-time CAC, ROI, funnel performance, and revenue reporting
- Unlimited integrations and team members
- Enterprise-grade data security and encryption
Use cases
- Measuring marketing channel effectiveness and revenue attribution
- Identifying high-performing customer journeys and conversion paths
- Optimizing ad spend and campaign performance with AI insights
Pros
- Single-pixel setup with no data warehouse or engineering required
- AI-driven insights and conversational data analysis
- Multi-touch attribution and lifecycle journey tracking
- Enterprise-grade security with SOC 2 Type II and ISO 27001 certifications
- Unlimited integrations and team members across all plans
Cons
- No offline attribution or support for non-digital channels mentioned
- Free plan limited to 100,000 events per month
- Custom plan requires annual contract
- No explicit support for mobile app attribution
Frequently asked questions about Source
What is Source and what does it do?
Source is an AI-powered attribution platform designed for B2B growth teams to measure marketing performance and revenue impact. It connects a single tracking pixel to existing tools such as ad platforms, CRMs, and scheduling software, automatically stitching together visitor touchpoints without requiring a data warehouse or engineering support.
Who is Source best suited for?
Source is best suited for B2B growth teams, including agencies, sales, marketing, and GTM operations teams, who need to measure marketing performance and revenue impact. It is particularly useful for teams that want to understand which channels produce customers rather than just clicks.
How does Source handle data security?
Source emphasizes enterprise-grade security with SOC 2 Type II and ISO 27001 certifications. Customer data is encrypted everywhere, hosted in audited infrastructure, and never shared, sold, or used to train external models.
Can I integrate Source with my existing tools?
Yes, Source allows you to integrate your entire go-to-market stack with a single tracking pixel. It automatically stitches every touchpoint together across the tools you already use, including ad platforms, CRMs, and scheduling software.
How do I get started with Source?
Getting started with Source is simple and free. You can sign up for a free account, drop in one tracking pixel, and begin measuring marketing performance and revenue impact without requiring engineering support or a data warehouse.
Does Source offer AI-driven insights and recommendations?
Yes, Source includes an AI intelligence layer that acts as your AI marketing analyst. You can ask questions, surface hidden opportunities, and receive proactive recommendations without digging through dashboards. It also provides daily Slack reports highlighting metrics that matter.
Source Website Engagement
Last Update: 9 days ago
Total Monthly Visits
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Bounce Rate
0%
Visit Duration (avg)
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Pages Per Visit
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Country Rank
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United States
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