Stiplo

Business & Marketing Analytics & DataFreemium

FreeStarting price

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About Stiplo

Stiplo is a specialized auditing platform designed for hotels to evaluate their online presence from the perspectives of both human guests and AI assistants. It systematically examines hotel websites, search visibility, AI readiness, and distribution listings to uncover issues that could undermine direct bookings or search rankings. The tool identifies problems such as expired promotions, broken booking flows, dead links, missing schema markup, and inconsistent details across third-party listings, which may erode guest confidence or visibility in search results. Stiplo generates prioritized reports that rank fixes by their potential revenue impact, allowing hotel teams to focus on high-value corrections first. The platform operates autonomously, scanning publicly accessible pages continuously without requiring integrations or IT support, ensuring up-to-date insights without manual effort. Users receive a Commercial Integrity Score that reflects the overall health of their online presence, enabling them to track improvements over time as fixes are implemented across their property portfolio. By addressing issues proactively, hotels can enhance their search rankings, streamline the booking experience, and reduce reliance on third-party platforms. The tool is particularly valuable for hotel chains, independent properties, and hospitality groups aiming to optimize their digital footprint and maximize direct revenue.

Key features

Website and booking flow auditing
Search and AI visibility scanning
Schema markup and llms.txt file checking
Distribution consistency verification
Commercial integrity scoring
Per-property and portfolio-level reporting
Opportunity layer for missing demand
Score tracking over time

Use cases

Identifying expired promotions or broken booking paths on hotel websites
Ensuring consistent check-in/out times across all channels
Improving AI search visibility to compete with competitors

Pros

Continuous monitoring instead of periodic audits
Covers website, search, AI visibility, and listings
Prioritizes issues by revenue impact
No setup, integrations, or IT involvement required
Provides screenshot-evidenced reports

Cons

Subscription-based pricing with no free tier beyond the initial single-property scan
Limited to publicly accessible pages only
Requires manual assignment and tracking of fixes in the dashboard

Frequently asked questions about Stiplo

What is a digital mystery shop for a hotel, and how is it different from a traditional mystery shop?

A digital mystery shop evaluates everything that happens before a guest arrives, such as website visibility, booking flows, and AI presence, rather than sending a person to stay at the hotel. Stiplo acts as a synthetic guest to check if a property can be found, trusted, and booked without friction across digital channels.

Do I need to involve my IT team to get started with Stiplo?

No setup, integrations, or IT involvement is required. The tool scans publicly accessible pages continuously, just as a guest or AI assistant would, without needing access to internal systems.

What types of issues does Stiplo identify on hotel websites?

Stiplo surfaces issues like expired promotions, broken booking flows, dead links, missing schema markup, inconsistent distribution details, and outdated policies that may deter direct bookings.

How does Stiplo prioritize the issues it finds?

Issues are ranked by revenue impact, highlighting the problems costing the most direct bookings and providing clear fixes to address them. The prioritization helps hotel teams focus on changes with the highest potential return.

Can Stiplo track progress over time as fixes are implemented?

Yes, the platform provides a Commercial Integrity Score and a dashboard to monitor fixes across a property portfolio, allowing teams to track improvements as changes are made.

What data does Stiplo use to perform its audits?

Stiplo only analyzes publicly accessible pages, such as a hotel’s website, search results, AI assistants, and listings, without accessing internal systems or requiring integrations.