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About Swornmark

Swornmark is a service that scans websites to identify content likely generated or materially edited by AI, which under EU regulations must be disclosed to EU-based readers. The tool reads publicly visible pages and flags sections that require a disclosure statement. After the scan, a human reviewer on the user’s side reviews the flagged content and signs it off, creating a tamper-evident log with a verifiable certificate. The service also monitors websites continuously, re-scanning to detect new AI-generated content as sites are updated. It is designed for businesses, agencies, publishers, and media organizations publishing to EU audiences. The tool does not provide legal advice but helps users comply with disclosure requirements and maintain records for audits. Images are treated separately, as AI-generated images require visible labels on the page itself, with no exceptions for metadata or alt text.

Key features

  • Website scanning for AI-generated content
  • Human review and sign-off process
  • Tamper-evident logging with certificates
  • Continuous re-scanning for updates
  • Flagging of AI-generated images requiring visible labels
  • Compliance checks for EU AI Act regulations
  • No legal advice provided
  • Email support for questions

Use cases

  • Checking compliance of marketing websites for EU audiences
  • Reviewing editorial content for AI-generated sections
  • Monitoring agency client websites for disclosure requirements

Pros

  • Free initial scan of websites
  • Human review and sign-off process
  • Tamper-evident record-keeping with verifiable certificates
  • Continuous monitoring for new AI-generated content
  • No legal advice provided, avoiding conflicts of interest

Cons

  • No free tier beyond the initial scan
  • Requires human review for final compliance
  • Only checks publicly visible pages
  • No support for non-EU jurisdictions

Frequently asked questions about Swornmark

What does Swornmark do?

Swornmark scans websites to identify content likely generated or materially edited by AI, which must be disclosed under EU regulations for EU-based readers. It flags sections requiring a disclosure statement and provides a tamper-evident log with a verifiable certificate after human review.

Who should use Swornmark?

The service is designed for businesses, agencies, publishers, and media organizations publishing to EU audiences, particularly those using AI-generated or edited content. It also suits anyone publishing AI-generated images, which require visible labels on the page itself.

How does Swornmark handle AI-generated images?

AI-generated images must be labeled with a visible label on the page; metadata, alt text, or footer lines do not suffice. Swornmark flags these images but does not provide a carve-out for them, unlike text content.

Does Swornmark provide legal advice?

No, Swornmark does not provide legal advice. It helps users comply with disclosure requirements and maintain records for audits but is not affiliated with any government body, regulator, or law firm.

How do I get started with Swornmark?

Enter your website address on the Swornmark site to initiate a free scan. The scan reads publicly visible pages and typically delivers results within minutes. A human reviewer on your side then signs off on flagged content to create a verifiable record.

Does Swornmark monitor websites continuously?

Yes, Swornmark re-scans websites to detect new AI-generated content as sites are updated, ensuring ongoing compliance without requiring users to start from scratch each time.

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