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Spruce
149 € / moStarting price
0Popularity
About Spruce
Spruce automates LinkedIn-based sales prospecting across six stages: strategy preparation, lead import, AI-driven qualification, hyper-personalized messaging, meeting setting, and pipeline tracking. It integrates prospect sourcing from LinkedIn, Sales Navigator, post reactions, connections, or uploaded lists, then applies AI to detect intent signals and prioritize leads most likely to convert. Outbound messages are generated per prospect using sales briefs and personas, while replies can be handled manually or by AI to qualify, follow up, and schedule meetings. The platform maintains a built-in sales pipeline that tracks the entire cycle from first contact to signed deal, replacing the need for separate CRM or growth tools. Spruce offers three product tiers: Essential for self-service prospecting, Professional for AI-assisted conversation handling, and Managed for expert-led execution. It also provides Spruce for Teams for sales team management and Spruce for Agencies for white-label reselling.
Key features
- AI prospect qualification and prioritization
- LinkedIn and Sales Navigator lead import
- Hyper-personalized AI-generated messages
- Manual or AI setting and follow-up
- Built-in sales pipeline tracking
- CRM integration support
- Enrichment via FullEnrich
- Team and agency management options
Use cases
- B2B sales prospecting on LinkedIn
- Sales team coordination and pipeline management
- Agency-led prospecting services under client branding
Pros
- AI-driven intent detection and lead prioritization
- End-to-end sales pipeline from outreach to closing
- Hyper-personalized messaging tailored to each prospect
- Manual or AI handling of replies and meeting scheduling
- CRM integration and enrichment via FullEnrich
Cons
- No free tier beyond 14-day trial
- Pricing in euros only
- Limited to LinkedIn-based prospecting
- Managed plan requires additional cost
Frequently asked questions about Spruce
What does Spruce do?
Spruce automates LinkedIn-based sales prospecting across six stages: strategy preparation, lead import, AI-driven qualification, hyper-personalized messaging, meeting setting, and pipeline tracking. It integrates prospect sourcing from LinkedIn, Sales Navigator, post reactions, connections, or uploaded lists, then applies AI to detect intent signals and prioritize leads most likely to convert.
Who is Spruce suitable for?
Spruce is designed for sales professionals, sales teams, and agencies looking to streamline LinkedIn prospecting and sales processes. It caters to individual reps, managers overseeing teams, and agencies offering white-label prospecting services.
How does Spruce protect my LinkedIn account?
Spruce respects LinkedIn's activity limits by spacing actions out with random delays and reproducing human-like behavior to avoid triggering LinkedIn's anti-bot measures. This ensures safe and compliant prospecting without risking account restrictions.
Does Spruce integrate with other tools?
Yes, Spruce offers CRM integration and enrichment via FullEnrich, allowing users to connect their existing sales tools and enhance lead data for more effective prospecting.
Can Spruce handle follow-ups and meeting scheduling automatically?
Yes, Spruce provides both manual and AI-assisted options for handling replies, qualifying leads, following up, and scheduling meetings. The AI can continue conversations after a prospect replies, all the way to setting a meeting.
How do I get started with Spruce?
Users can start with a free 14-day trial by signing up on the Spruce website. The sign-up process includes a guided journey to help new users set up their first campaign and begin prospecting.
