An AI-driven experience management platform for enterprises to collect multi-channel feedback, analyze structured and unstructured data, and deliver actionable insights.
IDØ
FreeStarting price
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About IDØ
IDØ tracks competitor moves and measures their market reception rather than just activity. It captures product releases, pricing changes, hires and other announcements, then scores each move based on how the market reacted across sources such as Hacker News, company blogs and social posts. The platform presents these scored events in a dashboard and weekly brief, highlighting which launches generated significant engagement and which fell silent. Every data point is tied to the specific move that caused it, with citations to the original sources, and the scoring pipeline is deterministic and free of LLM-generated content. Users can monitor competitors in their sector through live reports that rank moves by reception, and access a feed of negative reactions to inform product decisions. The service is designed for founders and investors who need to distinguish signal from noise in competitive markets.
Key features
- Live competitor tracking with automatic change detection
- Reception scoring tied to specific launches
- Weekly landing briefs ranked by market response
- Sector-wide market reports with cited reactions
- Negative reaction feeds for product feedback
- Quiet openings detection for overlooked opportunities
- Private MCP endpoint for AI agent integration
- Role-based brief routing and shared war-room access
Use cases
- Monitoring rival product launches to assess market impact
- Identifying pricing changes that generate customer complaints
- Tracking competitor hiring to anticipate strategic shifts
Pros
- Scores competitor moves by actual market reception, not just activity
- Cites every data point to original sources with no LLM interpolation
- Provides weekly briefs ranked by what landed, not what shipped
- Offers sector-wide reports with live, cited data
- Includes negative reaction feeds for product feedback
Cons
- Free tier limited to 3 tracked competitors
- MCP endpoint for AI agents marked as coming soon
- Role-routed briefs and shared war-room features marked as coming soon
- No enterprise features such as battlecards or sales enablement
Frequently asked questions about IDØ
What does IDØ actually measure about competitor moves?
IDØ measures whether a competitor’s move—such as a product release, pricing change, or hiring announcement—actually landed with the market, based on reactions across sources like Hacker News, company blogs, and social posts. It scores each move by the reception it earned and ties every data point to the specific event that caused it, with citations to the original sources.
Who is IDØ designed for?
IDØ is designed for founders and investors who need to distinguish signal from noise in competitive markets. It helps them understand which competitor moves generated significant engagement and which fell silent, enabling better product and investment decisions.
How does IDØ score competitor moves without using AI?
IDØ uses a deterministic scoring pipeline that relies on public sources and direct measurements of market reactions. It does not use LLM-generated content; instead, it fetches the same page twice, diffs the changes, and scores the move based on the reception it earned, with all steps tied to the specific event.
Can I integrate IDØ with my AI agent or workflow?
Yes, IDØ offers a private MCP endpoint for Pro users, allowing AI agents like Claude or Cursor to query competitor moves and their reception directly, receiving cited answers in return. This feature is coming soon on the Pro plan.
What kind of reports does IDØ provide?
IDØ provides live sector reports that rank competitor moves by reception, highlighting which launches generated significant engagement and which fell silent. These reports are free to read and include citations to the original sources for each move.
How do I get started with IDØ?
You can start for free by signing up on the IDØ website. No credit card is required to access the free sector reports and live dashboard. The platform offers a live report and a weekly brief to help you monitor competitor moves in your sector.
