Design, distribute, and analyze surveys online or via email with real-time insights using Survey Monkey.
38M visits/mo-3.9%#2 Business & Marketing
$399Starting price
192Monthly visits
About Lantern
Lantern tracks where B2B SaaS brands appear in AI search responses across ChatGPT, Perplexity, Gemini, Claude, Copilot, and Grok. It captures every citation, matches it to the original buyer prompt, and flags gaps where competitors are cited but the brand is not. The tool provides sentiment analysis, competitor gap identification, and prioritized action items to improve AI search visibility. Lantern generates a monthly pipeline ROI report that links AI citations to closed-won deals in Salesforce, enabling transparent attribution for marketing spend. Teams can collaborate in a shared workspace, comment on findings, and assign fixes directly within the platform. The system also monitors competitor ad campaigns and landing-page changes alongside AI-search topics to contextualize market shifts. Lantern is designed for marketing teams, RevOps, and agencies managing account-based or demand-gen programs in the AI era.
Key features
- Real-time citation tracking across six AI engines
- CRM pipeline attribution and monthly ROI reporting
- Competitor gap analysis and sentiment scoring
- Team collaboration workspace with comment threads
- Competitor ad and landing-page monitoring
- Custom data-retention controls
- Custom attribution model configuration
- SOC 2 Type I compliance in progress
Use cases
- Identify which AI prompts drive qualified pipeline and prioritize fixes
- Uncover competitor content gaps in AI search results
- Measure ROI of AI search visibility on closed-won deals
Pros
- Tracks citations across six major AI engines 25 times per day
- Maps every citation to the buyer prompt that triggered it
- Generates monthly pipeline ROI reports linked to CRM data
- Supports team collaboration with shared workspaces and comment threads
- Monitors competitor ads and landing-page changes alongside AI-search topics
Cons
- Early access waitlist only
- Enterprise plan requires sales contact
- EU data residency option only on request
- No public pricing for enterprise tier
Frequently asked questions about Lantern
What is Lantern and what does it do?
Lantern tracks where B2B SaaS brands appear in AI search responses across platforms like ChatGPT, Perplexity, and others. It captures citations, matches them to buyer prompts, and identifies gaps where competitors are cited but the brand is not.
Who is Lantern designed for?
The tool is designed for B2B SaaS marketers, RevOps teams, AI companies, and marketing agencies managing account-based or demand-gen programs in the AI era.
How does Lantern measure the impact of AI citations on pipeline?
Lantern generates a monthly pipeline ROI report that links AI citations to closed-won deals in Salesforce, providing transparent attribution for marketing spend.
Does Lantern integrate with CRM systems?
Yes, Lantern connects with CRM systems like Salesforce to map citations to opportunities and pipeline dollars, enabling transparent attribution.
Can Lantern track competitor activities?
Yes, Lantern monitors competitor ad campaigns, creative content, offers, and landing-page changes alongside AI-search topics to contextualize market shifts.
How does Lantern help teams collaborate?
Lantern provides a shared workspace where teams can comment on findings, assign fixes, and collaborate directly within the platform.
Lantern traffic & engagement
runlantern.com · third-party estimates from Similarweb
Data as of Sep 2026Full AI website ranking →
Monthly visits · Sep 2026192-69.1% MoM12-month high 1.9K (Jul 2026)
Rank among AI websites#8,413▼ 804 vs last monthof 8,652 tools on aitoolnavio™
Pages per visit1Average pages viewed
Bounce rate100%Leave after one page · lower is better
Similarweb global rank#10,888,446Among all websites
Traffic trend
Last 4 months · grows by one month every month
- Jun 2026200
- Jul 20261.9K+866%
- Aug 2026622−67.8%
- Sep 2026192−69.1%
Where visitors come from
Share of visits by channel
Compared with similar tools
Business & Marketing · Sep 2026
Traffic figures are third-party estimates, good for scale and trends; they can differ from a company's own numbers. Updated monthly.
