Ostina

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About Ostina

Ostina provides AI automation services tailored for UK businesses to reduce repetitive administrative tasks and streamline workflows. The platform offers three main modules: AI Automation, AI Control, and AI Marketing. AI Automation handles email triage, call handling, meeting scheduling, task management, and invoice chasing through predefined workflows. AI Control centralizes CRM, portal management, and performance tracking in a single view while maintaining human oversight. AI Marketing focuses on lead generation, SEO, web design, and consistent content creation. The system integrates with existing tools and escalates decisions to human staff when judgment is required. It is designed for sole traders, startups, and small to medium businesses seeking to reduce admin pressure and improve operational efficiency.

Key features

Email triage and automated replies
Call handling and WhatsApp integration
Meeting scheduling and action tracking
Invoice chasing and billing automation
CRM and portal management in one view
Lead generation and SEO optimization
Web design and content creation services
Performance tracking and analytics

Use cases

Handling customer inquiries and support tickets
Automating proposal generation and approvals
Managing invoices and payment follow-ups

Pros

Integrates with existing business tools and communication channels
Offers role-based AI support and personal assistants
Centralizes CRM, portal, and performance tracking in one view
Provides reusable AI capabilities for repeatable tasks
Mobile app for managing workflows on the go

Cons

Limited to UK-based businesses
No mention of a free tier or trial period
Requires data import and tool connectivity setup
Focuses on predefined workflows rather than fully custom AI

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Frequently asked questions about Ostina

What does Ostina do?

Ostina provides AI automation services for UK businesses to reduce repetitive administrative tasks across email, calls, WhatsApp, scheduling, proposals, billing, and customer support. It offers three main modules: AI Automation, AI Control, and AI Marketing, each designed to streamline workflows while maintaining human oversight.

Who is Ostina suitable for?

Ostina is designed for sole traders, startups, and small to medium businesses seeking to reduce admin pressure and improve operational efficiency. It offers tailored packages for lean teams as well as structured solutions for growing businesses.

How does Ostina integrate with existing tools?

Ostina connects AI automation to the tools teams already use, such as CRM systems, portals, and communication platforms, ensuring seamless workflow integration without disrupting current processes.

What happens when AI cannot handle a task?

Ostina escalates decisions to human staff when judgment is required, ensuring accountability and maintaining control over critical tasks while automating repetitive processes.

How do I get started with Ostina?

Prospective users can request an AI opportunity review or contact the team directly to discuss their needs. Ostina also offers consultancy, discovery, and onboarding services to tailor the solution to specific business requirements.

What is the AI Team feature in Ostina?

The AI Team feature provides three ways to add capacity: AI Staff for role-based digital teammates, AI Clones for personal assistants, and Skills for reusable capabilities that turn repeated tasks into automated workflows.