Clarify

AI-native CRM that automates deal management, call recording, and follow-ups while syncing with email and calendar.

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About Clarify

Clarify is an AI-native CRM built for founder-led startups and early-stage sales teams. It automates routine CRM tasks by syncing with email and calendar, recording calls, updating deal stages, enriching contacts, and drafting follow-up communications without manual data entry. The platform includes Rep, an AI sales agent that prepares meeting briefs with prospect background, deal history, and suggested talking points, and drafts follow-up emails after calls. Users can query their pipeline in natural language to get instant answers. Clarify also offers built-in prospecting through Lead Finder Campaigns, enabling end-to-end lead management from first contact to closed deal within a single tool. The platform operates on a credit-based pricing model with unlimited seats across all plans, making it scalable for growing teams. Free tier includes 1,000 credits per month and up to 20,000 records, while the Starter plan costs $50 per month with 5,000 credits and 250,000 records. Growth pricing is custom and tailored for larger teams with higher usage demands.

Key features

Syncs with email and calendar automatically
Records and transcribes calls with summaries
Updates deal stages and enriches contacts
Drafts follow-up emails and tasks
AI sales agent (Rep) for meeting briefs and pipeline queries
Built-in prospecting and enrichment tools
Lead Finder Campaigns for end-to-end lead management
Unlimited seats on all plans
Natural language queries for pipeline insights
Credit-based pricing with scalable plans

Use cases

Managing sales pipelines without manual data entry
Preparing AI-generated meeting briefs before calls
Automatically enriching contacts and companies within CRM

Pros

Automates routine CRM tasks like email and calendar syncing, call recording, and deal stage updates without manual data entry
Includes Rep, an AI sales agent that prepares meeting briefs, drafts follow-ups, and captures tasks to prevent deal neglect
Enables end-to-end lead management with built-in prospecting through Lead Finder Campaigns, consolidating tools into a single platform
Operates on a credit-based pricing model with unlimited seats, making it scalable for growing teams
Supports natural language queries for instant pipeline insights and self-configuring fields for reduced setup time

Cons

Credit-based pricing may require monitoring usage to avoid unexpected costs for high-volume teams
Limited transparency on specific credit consumption rates for advanced features like AI drafting or enrichment

Frequently asked questions about Clarify

What is Clarify and who is it designed for?

Clarify is an autonomous CRM designed for founder-led startups and fast-moving GTM teams. It automates routine CRM tasks, prospecting, and follow-ups, allowing users to focus on closing deals rather than manual data entry.

How does Clarify automate CRM tasks?

Clarify syncs with email and calendar to capture leads, meetings, and deals in one place. It records calls, updates deal stages, enriches contacts, and drafts follow-up communications automatically without manual input.

What is Rep in Clarify?

Rep is an AI sales agent within Clarify that prepares meeting briefs, tracks deal history, suggests talking points, and drafts follow-up emails after calls. It helps users stay prepared and ensures no deal is neglected.

Can Clarify help with prospecting?

Yes, Clarify offers built-in prospecting through Lead Finder and Campaigns, enabling end-to-end lead management from first contact to closed deal within a single tool. It identifies leads matching your ICP, enriches them, and automates outreach.

Does Clarify integrate with other tools?

Clarify operates as a unified platform with native features like email and calendar sync, call recording, and enrichment. It is designed to reduce the need for multiple tools, though specific third-party integrations may vary.

How do I get started with Clarify?

Users can start for free with a limited credit allowance and records. The platform offers a self-serve onboarding process, and additional support or custom plans can be explored by contacting the sales team.