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reOS

About reOS
reOS is an AI-powered research operating system designed to streamline the entire customer research workflow. It consolidates tasks such as study planning, participant recruiting, interview moderation, multichannel feedback ingestion, transcription, and analysis into a single platform. The tool automates the creation of study plans, research questions, and moderation guides using an AI research assistant. Its human-led DIVE analysis pipeline—Decode, Improve, Validate, Enrich—extracts structured, cited insights that are traceable to their original sources. reOS supports AI-moderated interviews and offers configurable models, enabling teams to scale research operations while maintaining auditability and control. By replacing fragmented tool stacks, reOS accelerates time-to-insight and enables teams to compound learnings across multiple studies, facilitating evidence-backed product and customer decisions.
Key features
- Centralizes end-to-end customer research workflow
- AI-generated study plans, research questions, and moderation guides
- Human-led DIVE analysis pipeline for structured insights
- AI-moderated interviews with configurable models
- Multichannel feedback ingestion and transcription
- Traceable insights linked to exact source materials
- Auditability and control for scaled research operations
- Replaces fragmented tool stacks with a unified platform
Use cases
- Managing customer research studies from planning to analysis
- Scaling research operations without losing auditability
- Compounding insights across multiple studies for evidence-backed decisions
Pros
- Consolidates the entire customer research workflow into a single platform, replacing fragmented tool stacks
- Provides human-led AI analysis with traceable insights linked to original sources
- Supports AI-moderated interviews and scales research operations while maintaining auditability
- Enables teams to compound learnings across multiple studies for evidence-backed decisions
- Offers enterprise-grade security with SOC 2 Type II, ISO 27001, and ISO 42001 certifications
Cons
- May require initial setup time to integrate with existing CRM and data sources
- Human-led AI analysis could introduce complexity for teams seeking fully automated solutions
Frequently asked questions about reOS
What is reOS and who is it designed for?
reOS is an AI-powered research operating system designed for teams that need to streamline customer research workflows, from planning and recruiting to analysis and follow-up actions.
How does reOS handle data security and compliance?
reOS is SOC 2 Type II, ISO 27001, and ISO 42001 certified, with GDPR-compliant handling of participant data and optional features like PII redaction and SSO.
Can reOS integrate with other tools I already use?
Yes, reOS connects to CRM systems for participant recruiting and supports ingestion from support apps, emails, forms, and datasets of any size.
Does reOS support AI-moderated interviews?
Yes, reOS allows teams to run AI-moderated interviews at scale while maintaining the ability to observe sessions live.
How does reOS ensure the accuracy of its AI analysis?
reOS uses a human-led DIVE pipeline (Decode, Improve, Validate, Enrich) where every claim is checked against its source, and models are benchmarked against ground truth.
What happens after insights are generated in reOS?
Insights become tracked initiatives where teams can ship changes, notify customers, and measure outcomes, closing the research loop.
reOS Website Engagement
Last Update: 9 days ago