AI assistant that automates routine work across email, calendar, Slack, files and other tools with human oversight.
Serif

About Serif
Serif is an AI executive assistant designed for business owners, founders, sales professionals, and small teams to automate routine email and calendar tasks within Gmail and Outlook. The tool organizes inboxes by labeling and filtering messages, including spam and marketing communications, to ensure priority threads remain visible. It drafts replies in a user’s authentic voice, offering multiple response options and adjustable tone settings for quick review and sending. Serif also handles meeting scheduling with calendar integration, tracks follow-ups, and sends reminders to prevent missed opportunities. Its playbooks and knowledge base store business context and standard operating procedures, enabling the assistant to handle repetitive administrative email tasks more consistently. The tool operates with a privacy-first, enterprise-grade security posture, complying with SOC 2 Type 2, GDPR, and HIPAA standards. Serif works as a background assistant, pre-drafting replies directly in the user’s existing email environment without requiring additional installations for core functionality.
Key features
- Inbox organization and categorization
- Reply drafting in your authentic voice
- Meeting scheduling with calendar integration
- Follow-up tracking and reminders
- Playbooks and knowledge base for business context
- Privacy-first, enterprise-grade security (SOC 2 Type 2, GDPR, HIPAA)
- Background assistant workflow for pre-drafting replies
- Multiple response options and customizable tone settings
- Gmail and Outlook integration
- Follow-up tracking to prevent missed opportunities
Use cases
- Automating email replies for busy executives
- Scheduling and tracking meetings across teams
- Managing high-volume inboxes with smart categorization
Pros
- Integrates directly with Gmail and Outlook without requiring new software installations
- Drafts replies in the user’s authentic voice with adjustable tone settings for quick review
- Handles routine email tasks such as labeling, filtering, and drafting responses autonomously
- Includes calendar integration for meeting scheduling and follow-up tracking
- Operates with enterprise-grade security, complying with SOC 2 Type 2, GDPR, and HIPAA standards
Cons
- Limited to email and calendar automation, with no support for other communication channels
- May require manual review for sensitive or complex email threads
- Dependent on the user’s existing email setup and API access permissions
- Autopilot features may not fully replace human judgment in all scenarios
Serif videos
Frequently asked questions about Serif
What is an AI email assistant?
An AI email assistant uses artificial intelligence to handle inbox-related tasks such as reading incoming emails, triaging messages, drafting and sending replies, and tracking follow-ups. Unlike basic assistants that only help with writing, Serif operates more like an employee, autonomously managing routine communications and escalating only what requires human attention.
Does Serif work with Gmail and Outlook?
Yes, Serif integrates with both Gmail and Outlook through their official APIs. It can connect to personal inboxes or shared addresses like info@ and support@, or even operate from a dedicated email address. The setup does not require changes to your existing email infrastructure.
How does Serif ensure the replies sound like me?
Serif drafts replies in your authentic voice by learning from your past communications. It offers multiple response options with adjustable tone settings, allowing you to review, tweak, and approve drafts before sending. Over time, it adapts to your writing style to maintain consistency.
Can Serif handle end-to-end processes like a real employee?
Yes, Serif can automate complete workflows, such as collecting documents, following up with parties, and taking actions in integrated tools like Stripe or Google Drive. It follows predefined playbooks to ensure processes are executed consistently and efficiently.
What security measures does Serif use to protect data?
Serif adheres to enterprise-grade security standards, including SOC 2 Type 2 compliance, GDPR, and HIPAA. It operates with a privacy-first approach, ensuring that data handling and processing meet stringent regulatory requirements.
How do I get started with Serif?
Getting started with Serif is straightforward: connect your inbox with a single click, and the tool begins drafting replies based on your past communications. You can review and approve drafts initially, then gradually allow Serif to handle more tasks autonomously as you build trust in its performance.
Serif Website Engagement
Last Update: 9 days ago
Monthly Traffic
Traffic Sources
Traffic Share By Country
- United States13.4%
- Indonesia4.2%
- India4.1%
- Italy4%
- United Kingdom3.7%