Serif

AI executive assistant that organizes Gmail and Outlook inboxes, drafts replies in your voice, schedules meetings, and tracks follow-ups for busy professionals.

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$30Starting price

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About Serif

Serif is an AI executive assistant designed for business owners, founders, sales professionals, and small teams to automate routine email and calendar tasks within Gmail and Outlook. The tool organizes inboxes by labeling and filtering messages, including spam and marketing communications, to ensure priority threads remain visible. It drafts replies in a user’s authentic voice, offering multiple response options and adjustable tone settings for quick review and sending. Serif also handles meeting scheduling with calendar integration, tracks follow-ups, and sends reminders to prevent missed opportunities. Its playbooks and knowledge base store business context and standard operating procedures, enabling the assistant to handle repetitive administrative email tasks more consistently. The tool operates with a privacy-first, enterprise-grade security posture, complying with SOC 2 Type 2, GDPR, and HIPAA standards. Serif works as a background assistant, pre-drafting replies directly in the user’s existing email environment without requiring additional installations for core functionality.

Key features

Inbox organization and categorization
Reply drafting in your authentic voice
Meeting scheduling with calendar integration
Follow-up tracking and reminders
Playbooks and knowledge base for business context
Privacy-first, enterprise-grade security (SOC 2 Type 2, GDPR, HIPAA)
Background assistant workflow for pre-drafting replies
Multiple response options and customizable tone settings
Gmail and Outlook integration
Follow-up tracking to prevent missed opportunities

Use cases

Automating email replies for busy executives
Scheduling and tracking meetings across teams
Managing high-volume inboxes with smart categorization

Pros

Integrates directly with Gmail and Outlook without requiring new software installations
Drafts replies in the user’s authentic voice with adjustable tone settings for quick review
Handles routine email tasks such as labeling, filtering, and drafting responses autonomously
Includes calendar integration for meeting scheduling and follow-up tracking
Operates with enterprise-grade security, complying with SOC 2 Type 2, GDPR, and HIPAA standards

Cons

Limited to email and calendar automation, with no support for other communication channels
May require manual review for sensitive or complex email threads
Dependent on the user’s existing email setup and API access permissions
Autopilot features may not fully replace human judgment in all scenarios

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Frequently asked questions about Serif

What is an AI email assistant?

An AI email assistant uses artificial intelligence to handle inbox-related tasks such as reading incoming emails, triaging messages, drafting and sending replies, and tracking follow-ups. Unlike basic assistants that only help with writing, Serif operates more like an employee, autonomously managing routine communications and escalating only what requires human attention.

Does Serif work with Gmail and Outlook?

Yes, Serif integrates with both Gmail and Outlook through their official APIs. It can connect to personal inboxes or shared addresses like info@ and support@, or even operate from a dedicated email address. The setup does not require changes to your existing email infrastructure.

How does Serif ensure the replies sound like me?

Serif drafts replies in your authentic voice by learning from your past communications. It offers multiple response options with adjustable tone settings, allowing you to review, tweak, and approve drafts before sending. Over time, it adapts to your writing style to maintain consistency.

Can Serif handle end-to-end processes like a real employee?

Yes, Serif can automate complete workflows, such as collecting documents, following up with parties, and taking actions in integrated tools like Stripe or Google Drive. It follows predefined playbooks to ensure processes are executed consistently and efficiently.

What security measures does Serif use to protect data?

Serif adheres to enterprise-grade security standards, including SOC 2 Type 2 compliance, GDPR, and HIPAA. It operates with a privacy-first approach, ensuring that data handling and processing meet stringent regulatory requirements.

How do I get started with Serif?

Getting started with Serif is straightforward: connect your inbox with a single click, and the tool begins drafting replies based on your past communications. You can review and approve drafts initially, then gradually allow Serif to handle more tasks autonomously as you build trust in its performance.