Datastory

Turns data into interactive charts and narratives for publishing

Business & Marketing Analytics & DataFreemium

$15/moStarting price

294Monthly visits

About Datastory

Datastory is a platform that converts raw data into interactive charts and published narratives. Users can upload their own datasets or select from a curated open data catalog. The system uses AI to suggest appropriate chart types and generate captions, annotations, and methodology notes grounded in the data. Charts are production-ready with responsive design and can be embedded in websites, newsletters, or CMS platforms via shareable URLs. The workflow spans four stages: connecting data from spreadsheets or linked sources, shaping the story with AI assistance, refining details such as captions and colors, and publishing as a standalone link or high-quality image. AI features include chart recommendations based on data shape, auto-captions with editable drafts, and an insight finder that surfaces anomalies, trends, and correlations without hallucinations. The platform supports collaboration among team members and offers templates for quick deployment.

Datastory

Stockholm, Sweden · Founded 2013

Founder: Daniel Lapidus
Founded: 2013
Headquarters: Stockholm, Sweden

Key features

AI chart type suggestions
Auto-generated captions with source attribution
Responsive chart embedding with OG previews
Open data catalog from vetted sources
Collaboration for up to 3 team members
Custom branding options
Insight finder for anomaly detection
Template-based story creation

Use cases

Creating interactive data stories for newsletters
Building embeddable charts for organizational reports
Enhancing research presentations with annotated visuals

Pros

AI-powered chart recommendations based on data structure
Embeddable charts with responsive design and shareable URLs
Access to vetted open data from sources like OECD and WHO
Collaboration features for teams up to three members
Four-stage workflow from data upload to published narrative

Cons

Free plan limited to 10 visualizations per month
AI credits capped at 100 per month on free tier
No explicit support for real-time data streaming
Enterprise plan requires direct contact for pricing

Frequently asked questions about Datastory

What is Datastory and what does it do?

Datastory is a data storytelling platform that converts raw data into interactive charts and published narratives. It allows users to upload datasets or access a curated open data catalog, then uses AI to suggest chart types, generate captions, and create production-ready visualizations that can be embedded in websites, newsletters, or CMS platforms.

Who is Datastory designed for?

The platform is designed for data journalists, researchers, analysts, and teams that need to communicate data insights effectively. It suits users who want to transform raw data into compelling stories without requiring advanced technical skills.

How does Datastory's AI assist in creating visualizations?

Datastory's AI analyzes the shape of the data to recommend appropriate chart types, generates captions and annotations grounded in the data, and can surface anomalies, trends, and correlations. Users can also prompt the AI to build entire stories or ask specific questions to uncover insights.

Can I use Datastory with my own data?

Yes, users can upload their own datasets from spreadsheets or linked sources. Datastory also allows combining proprietary data with open data from vetted sources like the OECD, WHO, and Eurostat to enrich analysis.

What types of charts does Datastory support?

Datastory supports a diverse gallery of chart types, including bars, lines, areas, beeswarms, slopes, treemaps, scatter plots, and more. The platform offers smart recommendations to match the data structure with the most suitable visualization.

How can I publish or share the visualizations created in Datastory?

Charts can be published as standalone links, embedded in websites or newsletters using responsive iframes, or exported as high-quality images. Each visualization includes shareable URLs and Open Graph previews for easy distribution.