An AI-driven experience management platform for enterprises to collect multi-channel feedback, analyze structured and unstructured data, and deliver actionable insights.
FocusStat
About FocusStat
FocusStat is a privacy-first web analytics platform that combines session replay, heatmaps, Core Web Vitals monitoring, and error tracking in a single dashboard. The tool uses an AI analyst named Foco to interpret data, identify metric changes, and explain the reasons behind them without requiring manual analysis. It tracks traffic sources including AI referrals, provides real-time visitor monitoring, and offers funnel, path, and retention analysis with cohort filtering. Performance monitoring includes real-user Core Web Vitals with regression detection, while frustration signals like rage clicks and dead clicks highlight user pain points. Session replays are privacy-protected with masked inputs and sampled storage, and the platform emphasizes data anonymization with no fingerprinting or ad network sharing. Installation requires a single deferred script tag that works across any website or framework.
Key features
- Session replay with masked inputs
- Click, pointer and scroll heatmaps
- Core Web Vitals monitoring with regression flags
- JavaScript error tracking with session linking
- Funnels, paths and cohort retention analysis
- AI analyst for metric change explanations
- Real-time visitor tracking
- UTM builder and referrer classifier tools
Use cases
- Debugging user experience issues through session replays and frustration signals
- Optimizing website performance by monitoring Core Web Vitals and errors
- Analyzing traffic sources and conversion funnels across multiple sites
Pros
- Privacy-first approach with no cookies, fingerprinting, or ad network data sharing
- Combines multiple analytics tools (session replay, heatmaps, Core Web Vitals, error tracking) in one dashboard
- AI analyst provides automated explanations for metric changes and prioritization
- Real-time visitor monitoring with live updates
- Supports AI referral traffic classification (ChatGPT, Perplexity, Claude, etc.)
Cons
- Beta program limited to first 50 accounts
- Free tier has usage limits (5 sites, 250k events/month)
- Session replay uses sampling (10% in beta, adjustable in Pro)
- No mobile app or dedicated desktop client
Frequently asked questions about FocusStat
What is FocusStat and what does it do?
FocusStat is a privacy-first web analytics platform that combines session replay, heatmaps, Core Web Vitals monitoring, and error tracking in a single dashboard. It uses an AI analyst named Foco to interpret data, identify metric changes, and explain the reasons behind them without requiring manual analysis.
Who should use FocusStat?
FocusStat is designed for website owners, product managers, and developers who need comprehensive insights into user behavior, site performance, and technical issues while maintaining strict privacy standards.
How does the pricing work during the beta period?
FocusStat is currently free during its beta period, with no credit card required and no trial clock. The beta is limited to the first 50 accounts, and each beta user will receive a lifetime 50% discount on Pro plans once pricing is introduced.
What integrations or setup is required to use FocusStat?
FocusStat requires only a single deferred script tag to be added to your website, which works across any website or framework. No npm installation or complex setup is needed.
Does FocusStat support tracking of AI-generated referral traffic?
Yes, FocusStat classifies traffic sources and specifically tracks AI referrals from platforms such as ChatGPT, Perplexity, Claude, Gemini, and Copilot.
How does FocusStat ensure user privacy?
FocusStat emphasizes data anonymization with features like no fingerprinting, discarded raw IP addresses after coarse geo detection, stripped sensitive URL parameters, and opt-out or cookieless modes. User data is never shared with ad networks.